December 15, 2019

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DISTREE Russia partners with Merlion to support new brands entering market

by Stuart Wilson, Monday 1 April 2019

The new Merlion Pavilion Package (MPP) is limited to a maximum of six companies for DISTREE Russia 2019
The new Merlion Pavilion Package (MPP) is limited to a maximum of six companies for DISTREE Russia 2019

DISTREE Russia has struck a partnership with leading in-country broadline distributor Merlion to offer comprehensive event support and assistance for new brands looking to enter the Russian market.

The Merlion Pavilion Package (MPP) provides consumer tech, consumer electronics (CE) and IT brands with the chance to exhibit as part of the dedicated Merlion Pavilion at hosted buyer event DISTREE Russia 2019, which takes place in Moscow from May 29th to 31st.

Frederic Simard, Event Director at DISTREE Russia, said: “The opportunity to be part of the Merlion Pavilion at DISTREE Russia 2019 provides a huge value-add for vendors that are new entrants to the Russian market.”

“The on-site support from the highly skilled Merlion team will help these exhibitors understand Russian market dynamics and also secure one-on-one meetings with the senior executives from top B2B and B2C channel partners who attend DISTREE Russia,” Simard added.

The 16th annual DISTREE Russia will take place in Moscow on May 29th to May 31st, 2019. The country’s leading hosted buyer channel event will offer technology brands and distributors access to Russia leading retailers, e-tailers and resellers in one place at one time.

Founded in 1992, Merlion has grown to become the premier broadline distributor on the Russian market. There are more than 650 brands and more than 400 direct distribution agreements in Merlion’s portfolio, and the company’s network of over 7500 partners in every region of Russia and the CIS is second to none.

Simard added: “The new Merlion Pavilion Package (MPP) is an exciting option for brands attending DISTREE Russia for the first time. It is an opportunity for exhibitors to work closely with a leading Russian distributor and showcase their sales potential through channel partners in Russia.”

The new Merlion Pavilion Package (MPP) is limited to a maximum of six companies for DISTREE Russia 2019. Participants in the programme will work closely with senior executives from Merlion during DISTREE Russia. This will also provide exhibitors and the Merlion team an opportunity to assess the potential for establishing a future distribution relationship.

More than 300 pre-qualified channel partners will be invited to DISTREE Russia 2019. Leveraging DISTREE Events’ extensive Russian channel database, all channel partners are pre-researched and pre-qualified to ensure the quality of meetings that take place at the event.

DISTREE Russia 2019 will take place in the luxurious surroundings of the Areal Congress Hotel. Surrounded by green parklands, this conveniently located hotel is situated just 10 miles from Moscow’s ring road.

The Merlion Pavilion Package (MPP) includes dedicated exhibition space, pre-scheduled one-on-one meetings with senior executives from top Russian channel partners, on-site assistance from Merlion’s dedicated event team, full access to all workshops and conference sessions at DISTREE Russia 2019, plus free hotel accommodation.

Simard concluded: “The support of a master distributor remains vitally important for new brands entering Russia in terms of logistics, financing, inventory management and channel expansion. The Merlion Pavilion Package helps maximise business potential and minimise risk factors for new market entrants.”

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia 2019 can find full event details and contacts at www.distree-russia.com or follow @DISTREE_Russia for event updates.

DISTREE Russia 2019

The 16th annual DISTREE Russia 2019 takes place from May 29th to May 31st in Moscow. DISTREE Russia is the country’s leading hosted buyer tech channel event spanning routes-to-market for both B2C and B2B markets. Senior executives rom Russia’s top CE, consumer tech and IT retailers, e-tailers and marketplaces attend DISTREE Russia each year.

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia 2019 can find full event details and contacts at www.distree-russia.com or follow @DISTREE_Russia for event updates.

Channel EMEA is an official Media Partner for DISTREE Russia 2019.

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