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Gartner reveals third quarter EMEA PC figures

by Stuart Wilson, Thursday 13 October 2011

The numbercrunchers at Gartner have revealed third quarter 2011 PC figures with unit shipments in EMEA declining 2.9% year-on-year to 26.6 million units. HP took top spot in EMEA with unit sales up 2.9% at 5.36 million units – an overall market share of 20.1%. Second place Acer’s shipments slumped 39.3% year-on-year to 3.62 million units as the vendor got to grips with its inventory issues in EMEA. Asus, Dell and Lenovo were third, fourth and fifth respectively in the EMEA rankings.

“The PC market in EMEA remained weak in the third quarter of 2011, due to slow consumer demand and lower sell-in to the channel,” said Ranjit Atwal, research director at Gartner. “As a result, the market recorded its third consecutive quarterly decline.”

“The impact on the market of Acer’s difficulties is clear,” Atwal continued. “Over the first three quarters of 2011, the EMEA PC market declined 4%, compared with the same period in 2010. Most of the decline resulted from the continued poor performance of Acer, which declined more than 30%. The prolonged inventory clearance will have a permanent impact on Acer, as its direct competitors are securing new channel and retailer partners."

Gartner’s figures cover desktops, notebooks and netbooks, but not tablet devices. Sequentially, the third quarter witnessed unit growth of 17.1% compared to the second quarter of 2011.

“This level of growth was higher than seasonally expected, and a sign of some stability, especially after four weak quarters,” said Atwal.

HP’s return to the top spot demonstrated that the vendor was managing the impact of its shock announcement to consider separating its PC unit from the main business better than expected, according to Gartner.

Third quarter shipments from Asus were up 13.3% year-on-year, pushing the vendor up to third spot and overtaking Dell in the EMEA rankings. Gartner reckoned that Asus was performing well in the consumer and small business notebook market. Asus’ third quarter shipments hit 2.69 million units. Fourth placed Dell witnessed shipments sliding 2.4% year-on-year to 2.39 million units. Lenovo took fifth spot in EMEA with unit shipments up 22.2% to 1.97 million units.

“Lenovo performed strongly in both the professional and consumer markets. It took advantage of HP’s strategic issues and Dell’s inability to match Lenovo’s prices in the professional market,” declared Gartner.

“Many PC vendors were banking on media tablets to boost their growth in the second half of 2011, but given the collapse of the non-Apple part of the media tablet market, most have refocused on getting PCs into retailers. However, retailers remain cautious about demand and have shortened their order lead times. This passes more cost on to the PC vendors at a time when margins are under pressure,” concluded Gartner.

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