November 28, 2020

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HOME NEWS Analysis › Third quarter growth for MEA PC market

Third quarter growth for MEA PC market

by Stuart Wilson, Thursday 3 November 2011

The Middle East and Africa PC market grew 7.4% year-on-year in the third quarter of 2011 to hit 4.7 million units, according to IDC. Notebooks climbed 15.1% to 2.9 million units with desktops slipping 3.3% to 1.78 million units. HP maintained top spot in the region with year-on-year growth of 37.1% driven by its competitively priced consumer notebook range.

Dell took second spot in the regional rankings with Toshiba coming in third after a 28.6% year-on-year increase in unit shipments. Acer slipped to fourth as it worked to clear channel inventory with year-on-year unit shipments dropping 39%. Lenovo’s growth put it in fifth spot with IDC noting the vendor’s regional efforts to develop both its marketing and channel structure.

"The PC markets of the UAE, Saudi Arabia, and Egypt all exceeded expectations as vendors aggressively sought to boost shipments into these countries by targeting consumers with price promotions, especially in the notebook segment," said Fouad Charakla, a senior research analyst at IDC Middle East, Africa, and Turkey.

"The Egyptian market was supported by a faster-than-expected recovery from the political turmoil that plagued the country earlier in the year, while Turkey experienced a significant slowdown due to currency fluctuations. The performance of South Africa’s PC market was in line with expectations," Charakla added.


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