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Tablet PC revenues soar

by Stuart Wilson, Friday 11 November 2011

The latest data from channel research house Context shows a sharp increase in the value of tablet PC sales through the European distribution channel. Tablet PCs contributed 12.2% of European technology distributors’ revenues in October 2011, more than double the 5.6% recorded one year ago. Tablet PCs are now the third largest product category for sales according to Context.

“Apple’s iPad is a significant contributor to the growth in distributor tablet revenues,” said Context CEO Jeremy Davies. “What’s more, the iPad continues to make inroads into Europe’s business channels with third quarter 2011 seeing a significant year-on-year uptake in adoption by both small to medium-sized businesses as well as large enterprises.”

iPad revenues into Europe’s business channels almost tripled year-on-year in third quarter 2011 compared to last year, while consumer channel revenues were up 90.2%, according to Context’s research.

Senior executives from Context, including Jeremy Davies, will be participating in the conference programme at DISTREE EMEA 2012, which takes place in Monaco from February 7-10th.


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2012, the premier event for the regional ICT and CE channel, from February 7-10th in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume distribution channel.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2012 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2012 Awards’ will include more than 20 categories for vendors and distributors from across the region.

For more information on attending DISTREE EMEA 2012 please contact


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