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Darty updates on progress

by Stuart Wilson, Thursday 12 September 2013

European retailer Darty has provided an update on its strategic plan to improve business performance. The company has launched a ‘4Ds’ plan: drive trading, digitalise Darty, develop the brand and deliver cost efficiency. Darty’s update claims that the retailer is continuing to gain market share in its core market. The retailer also announced that the closure of Darty Spain has been implemented as planned.

Darty’s sales for the quarter ending July 31st 2013 dropped 1% on a like-for-like basis with revenues in France sliding 0.4%. Gross margins declined as ongoing price pressure in strong growth markets like tablets and smartphones continued to impact the business.

Régis Schultz, chief executive at Darty, commented: “I am excited about the year ahead, which presents significant opportunities to further drive in-store improvements for the benefit of our customers and shareholders, better exploiting our platform as France’s market leading electrical retailer. Our powerful online platform continues to grow rapidly, enabling ever more customers to access the unique Darty offer.”

Darty claimed that double-digit growth of its web-generated sales confirmed that its multichannel strategy was appealing to consumers.

“We have made a solid start to the year, with continued market share gains in our core markets. Nevertheless, the economic backdrop remains difficult and we expect the combination of these challenging market conditions and changes to our product mix to continue to put pressure on margins. We aim to mitigate this through our cost saving programmes which, given the implementation timeframe, we expect to be more weighted to the second half of the year,” Schultz added.

Darty ended the quarter with 413 stores and 510,000 square metres of selling space.


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2014, the premier event for the regional ICT and CE channel, from February 11-14th in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2014 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2014 Awards’ will include more than 20 categories for vendors and distributors from across the region.


For more information on attending DISTREE EMEA 2014 please contact fhemraj@distree.com quoting code DEMEA14


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