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DISTREE XXL expands to include e-tailers

by anonymous, Friday 2 October 2009

DISTREE XXL will invite leading e-tailers from across Europe, Middle East and Africa (EMEA) to join the region’s premier channel event taking place in Monaco from February 8-11th 2010. The landmark move is the first time that e-tailers have been added to the DISTREE XXL delegate mix and underlines the growing importance of web-based sales channels.

DISTREE XXL gathers 400-plus senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume distribution channel. During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across EMEA as a result of business relationships initiated at DISTREE XXL.

“The web-based sales channel continues to grow in importance for vendors and we want to give them the opportunity to develop in this sector,” said Farouk Hemraj, CEO at DISTREE Events. “Our research has shown that in many cases – especially in Europe’s most developed markets – there is a fascinating triangular relationship between vendors, distributors and e-tailers. Vendors attending DISTREE XXL can now meet all of the first tier channel partners that they need to have a direct purchasing or marketing relationship with to ensure their success in EMEA.”

DISTREE XXL 2010 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2010 Awards’ will include more than a dozen awards handed out to vendors and distributors from across the region.

“DISTREE XXL has pioneered live electronic voting for channel awards,” added Hemraj. “These awards mean something because they are totally open and transparent. This makes them radically different to many of the vendor awards and even national channel awards where politics and commercial interests can play their part in determining the winners.”

In addition to pre-scheduled meetings, DISTREE XXL will also offer all delegates compelling content designed to deliver tangible business benefits throughout 2010. Analysts from all major channel consultants and market research houses have been invited to present at DISTREE XXL, allowing attendees to hear multiple perspectives from the best in the business in one place at one time.

Through a combination of keynote presentations, interactive workshop sessions, panel discussions and networking opportunities, DISTREE XXL will deliver a wealth of practical and valuable content on the latest channel trends and market concepts. The event also offers a powerful professional networking opportunity.

“We carry out an immense amount of research each and every year to ensure that we invite the correct executives from the correct companies to DISTREE XXL,” explained Hemraj. “To stay ahead in the channel you have to stay on top of these changes and that’s what DISTREE XXL delivers: the opportunity to meet all the major stakeholders in the EMEA channel in one place and at one time.”

DISTREE XXL will also host its 2nd annual VIP Strategy Forum in association with media partner This exclusive one-day executive retreat unites the EMEA channel directors from 50 leading vendors with the Channel EMEA50 – the 50 most influential executives in the region’s volume distribution channel.

“We offer the maximum possible value to vendors and distributors for a minimal time away from the office,” explained Hemraj. “The satisfaction rates from delegates continue to climb each year. The way we achieve this is by positioning ourselves as an independent, vendor-neutral event organiser.”

“Our success relies 100% on the success of our delegates achieving their business aims each year. That’s why DISTREE XXL remains EMEA’s premier annual channel event,” Hemraj concluded.

DISTREE XXL remains the most cost-effective event platform for vendors seeking to launch, build or manage distribution channels within EMEA. More than 1,000 senior channel executives are set to descend on Monaco in February 2010 to attend EMEA’s ultimate go-to-market gathering.

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