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Chuango eyes APAC channel expansion

by Stuart Wilson, Tuesday 1 October 2013

Innovative home security products vendor Chuango plans to accelerate its channel expansion in the Asia Pacific (APAC) region. Chuango is a confirmed exhibitor at DISTREE APAC, which takes place in Singapore from November 12th to 14th. The three-day channel event brings vendors face-to-face with senior buyers from the region’s leading distributors, retailers and e-tailers in one place at one time. Each participating vendor can pre-select and pre-schedule one-on-one meetings with top channel partners suited to their regional business development needs.

Ken Li, CEO at Chuango, said: “APAC is one of the major regions where we see great potential, not only for security products, but also for IT and electronics. We want to get our DIY home alarm systems promoted through distribution and retail channels in this rising market. DISTREE APAC offers a great platform for us to understand the market and get close to channel partners.”

At DISTREE APAC 2013, Chuango Security will showcase its best-selling home alarm system. The alarm system is simple to install and easy to operate using iOS and Android smartphone apps.

Li added: “In the last year we have put a lot of effort into developing our channel business by attending various events. We have developed our presence in traditional IT and electronics channels as well as in DIY and security-focused channels. Home security and automation are new trends that are opening up new markets.”

Chuango reckons that its product open up new business opportunities for distributors, resellers, and retailers. The ability to control the system using smartphone apps, coupled with unique and fashionable product designs, are a winning combination, according to the vendor.

Operating a structured channel programme and working with a limited number of channel partners is Chuango’s preferred business strategy. The company looks to protect partner margins and work together with the channel to promote the Chuango brand.

Chuango has seen considerable growth in the APAC region in the two years and continues to see expansion potential. DISTREE APAC will bring together top retailers and e-tailers from across the region – spanning from Australia to India – providing the perfect channel development platform for Chuango.

DISTREE Asia Pacific 2013

DISTREE Asia Pacific (APAC) is a ‘must attend’ event for retailers, distributors and vendors operating in the region’s ICT and consumer electronics (CE) channel. DISTREE APAC also offers vendors from outside the region a unique business development platform to meet with retailers and distributors from across 20-plus countries in one place at one time. Utilising a unique ‘invitation only’ event format, DISTREE APAC offers all delegates a compelling mix of pre−scheduled one−on−one meetings, keynote presentations, boardroom meetings and networking opportunities. www.distree-apac.com

DISTREE APAC 2013 will take place from November 12-14th at Shangri-La Rasa Sentosa Resort, Singapore. For more information and to secure your place at the region’s number one ICT and CE channel event, contact fhemraj@distreevents.com quoting code DAPAC13.


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