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IRIS prepares for DISTREE APAC 2013

by Stuart Wilson, Thursday 3 October 2013

Document management solutions specialist IRIS has confirmed its participation at DISTREE Asia Pacific (APAC) 2013 in Singapore from November 12-14th. The three-day event offers technology vendors a powerful opportunity to launch, manage or build routes-to-market across the fast-growing APAC region. IRIS is now turning its attention to APAC and will use the event to hold one-on-one meetings with leading distributors and retailers from across the region.

Bernard de Fabribeckers, worldwide channel sales director at IRIS, said: “During the last 20 years IRIS has expanded across EMEA, North America and Latin America. Now we are ready to expand in the APAC market through distribution partnerships and strong relationships with retailers and e-tailers. We will also look to work with VARs to promote our document capture for SharePoint.”

IRIS will showcase a range of innovative mobile input and scanning devices at DISTREE APAC 2013. The company has signed a number of major channel partners in the last 12 months and continues to record strong double digit year-on-year growth.

Fabribeckers continued: “IRIS is looking to develop partnerships in India, China, Australia, Hong Kong, Singapore and the Philippines. We have a dedicated IRIS team in place in Hong Kong to support our APAC partners.”

IRIS reckons that it has a unique channel proposition offering high margin potential, target rebates, marketing funds and a strong partner programme. The company offers consignment distribution to ensure flexible and aggressive market positioning.

IRIS supports retailers with POS materials, flyers, displays, incentives for in-store sales and TV and radio advertising in some countries.

“At IRIS we speak, we live and we dream channel,” stated Fabribeckers. “Our approach in the APAC region is 100% through channel partners. We are targeting tier one distributors, software distributors, Macintosh distributors, tier one retailers, tier one e-tailers, imaging VARs and ESD distributors.”

By the end of 2013, IRIS plans to have channel reach across India, Australia, Singapore, Hong Kong and the Philippines as it looks to aggressively grow regional revenues. IRIS is now part of the Canon Group and has 500-plus employees. Channel partners attending DISTREE APAC will be in prime position to forge relationships with the regional IRIS team.

DISTREE Asia Pacific 2013

DISTREE Asia Pacific (APAC) is a ‘must attend’ event for retailers, distributors and vendors operating in the region’s ICT and consumer electronics (CE) channel. DISTREE APAC also offers vendors from outside the region a unique business development platform to meet with retailers and distributors from across 20-plus countries in one place at one time. Utilising a unique ‘invitation only’ event format, DISTREE APAC offers all delegates a compelling mix of pre−scheduled one−on−one meetings, keynote presentations, boardroom meetings and networking opportunities. www.distree-apac.com

DISTREE APAC 2013 will take place from November 12-14th at Shangri-La Rasa Sentosa Resort, Singapore. For more information and to secure your place at the region’s number one ICT and CE channel event, contact fhemraj@distreevents.com quoting code DAPAC13.

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