HOME Miracase ready to make its mark in APAC
by Stuart Wilson, Monday 7 October 2013
The fast-paced accessories space looks set to a popular category at DISTREE Asia Pacific (APAC) in Singapore this November. One vendor set to make its mark with top distributors, retailers and e-tailers from across the region is Miracle – the company behind the Miracase range of accessories. As a participating vendor at DISTREE APAC, Miracase will pre-schedule one-on-one meetings with senior buyers throughout the three-day event.
Kent Wang, marketing manager at Miracle, said: “We want to promote our brand in Asia Pacific and find more distributors and retailers there that we can work with.”
Miracle now offers a comprehensive range of tablet cases and covers, smartphone cases, laptop bags, screen protectors as well as other accessories for iPhones and iPads.
“Ten years ago we started with laptop bags,” explained Wang. “Over the years we have seen tablets and smartphones become ever more popular, while demand for laptops has matured.”
Asia Pacific is a top priority for Miracle during the next 12 months and the company believes it has the price points and channel management approach that will allow it to make inroads into numerous markets.
“We use flat channel management instead of pyramid management and quickly learn and respond to markets,” added Wang. “Our aim is to remove redundant procedures to decrease the cost and ensure that partners have strong margins.”
Miracle is prepared to work with partners on new retail concepts and special promotions and will make marketing funds available to support activities.
VIEW MIRACLE’S FULL PRODUCT PORTFOLIO
DISTREE Asia Pacific 2013
DISTREE Asia Pacific (APAC) is a ‘must attend’ event for retailers, distributors and vendors operating in the region’s ICT and consumer electronics (CE) channel. DISTREE APAC also offers vendors from outside the region a unique business development platform to meet with retailers and distributors from across 20-plus countries in one place at one time. Utilising a unique ‘invitation only’ event format, DISTREE APAC offers all delegates a compelling mix of pre−scheduled one−on−one meetings, keynote presentations, boardroom meetings and networking opportunities. www.distree-apac.com
DISTREE APAC 2013 will take place from November 12-14th at Shangri-La Rasa Sentosa Resort, Singapore. For more information and to secure your place at the region’s number one ICT and CE channel event, contact fhemraj@distreevents.com quoting code DAPAC13.
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