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HOME REGIONS EMEA › Global PC shipments up in third quarter

Global PC shipments up in third quarter

by Stuart Wilson, Thursday 15 October 2009

Global PC shipments climbed 2.4% year-on-year to 78.1 million units in the third quarter of 2009, according to the numbercrunchers at IDC. Despite suffering a year-on-year decline, the EMEA market did show a sequential improvement driven by strong consumer demand in Western Europe. EMEA also benefited from netbook promotions by retailers and telcos plus aggressive pricing on mainstream notebooks.

IDC reckons that the global figure bodes well for a market recovery after shipments fell 6.8% and 2.4% year-on-year in the first and second quarters respectively. The impact of Windows 7 launch is also expected to make a positive impact in the fourth quarter through into 2010.

“Despite the ongoing mix of gloom and caution on the economic front, the PC market continues to rebound quickly," said Loren Loverde, program director for IDC’s tracker programme. "The competitive landscape, the transition to portables, new and low-power designs, growth in retail and consumer segments, and the impact of falling prices are all reflected in the gains by HP and Acer, as well as overall market growth."

Bob O’Donnell, VP clients and displays at IDC, said: "The continued strength of both the US and worldwide PC business in the face of difficult economic environments underscores the value that both consumer and corporate buyers place on PCs. With the forthcoming launch of Windows 7 and expected commercial refresh beginning in 2010, the prospects for future PC market growth are very solid."

HP topped the vendor rankings in the third quarter, capturing 20.2% market share – just under 15.8 million units. Acer took second spot with 14% market share while Dell, Lenovo and Toshiba came third, fourth and fifth respectively.

IDC reckoned that HP capitalised on its strength in the retail channel during the third quarter and enjoyed a strong back to school season. Dell’s increased success in the retail channel was also noted although the vendor saw its global market share decline year-on-year. Acer outperformed the market in virtually all regions, according to IDC, driven by consumer demand for low cost systems. Lenovo made strong gains in EMEA while Toshiba outperformed the market in all regions except EMEA.

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