takeMS targets potential partners at DISTREE XXL

by Stuart Wilson, Friday 15 January 2010

Jadranko Jelavic, general director sales at takeMS

German memory specialist takeMS will return to DISTREE XXL next month to build on the channel expansion successes achieved at last year’s event. Jadranko Jelavic, general director sales at takeMS, said: “DISTREE XXL has proved to be an important event for the distribution business in EMEA. We are able to give the most important distributors in EMEA a closer look at our company and the takeMS brand.”

takeMS offers a range of products including memory modules, flash cards, USB sticks and mass storage devices as well as MP3 and MP4 players, digital picture frames and multimedia stations. The vendor also produces software solutions and accessories such as card readers, USB hubs and DVB-T receivers to help users simplify and organise their PC environment.

takeMS reckons that it has a compelling proposition for distributors and channel partners with an aesthetic product range built with German quality standards. The vendor also claims to offer fast and reliable customers support, excellent product availability, performance and low RMA rates.

“By participating in the DISTREE XXL we wish to improve and strengthen existing partnerships,” added Jelavic. “We are also looking forward to expanding our distributor network and tapping into new markets.”

In terms of geographic focus, the Middle East, Eastern Europe, Russia and North Africa remain high on takeMS’ channel expansion agenda. The company continues to see strong growth potential from the consumer electronics sector. takeMS also prides itself on its carefully constructed channel aimed at providing distributors with sustainable margins.

“We make sure there is no cross border selling between distributor areas,” said Jelavic. “We are able to react flexibly and quickly to current market situations and customer requests.”

During 2009, takeMS improved its position in the markets of Eastern Europe and successfully entered the Middle East. The company – working hand-in-hand with its distributors – has also opened up valuable new retail channels during the last 12 months.

DISTREE XXL 2010

Vendors interested in participating at DISTREE XXL, please contact fhemraj@distree.com

Top distributors from across the EMEA region have been invited to attend DISTREE XXL 2010, the premier event for the regional ICT and CE channel, from February 8-11th in Monaco.

DISTREE XXL gathers 400-plus senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume distribution channel.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across EMEA as a result of business relationships initiated at DISTREE XXL.

DISTREE XXL 2010 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2010 Awards’ will include more than a dozen awards handed out to vendors and distributors from across the region. www.distree.com/xxl

Follow the build-up to DISTREE XXL 2010 www.twitter.com/distreexxl