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QDOS targets new territories

by Stuart Wilson, Saturday 6 February 2010

Susan Lazareff, director at QDOS

Accessories vendor QDOS will showcase its design philosophy to channel partners from across EMEA at DISTREE XXL. QDOS designs and manufactures innovative accessories for Apple iPhones, smartphones, MP3 players and other consumer electronic devices. Susan Lazareff, director at QDOS, said: “DISTREE XXL will give us an opportunity to promote our brand to new territories and showcase our growing product range.”

“QDOS products are available in retail and online in the UK, Southern Europe and the US. We plan to continue to develop our sales here whilst leveraging our success in those countries to lead our expansion into the Middle East, Africa and Eastern Europe in particular,” she added.

QDOS claims that the strength of its channel proposition is based on fast-moving products with wide consumer appeal. These features, coupled with attractive packaging, offer QDOS a strong position in the market and allow it to maintain premium pricing, according to the vendor.

“Our products are designed to solve specific consumer problems; marrying the latest manufacturing technologies with the newest materials to remain at the forefront of innovation,” said Lazareff. “Adding new markets during 2009, we have shown our ability to adapt our channel programs to suit the individual needs in each country. We work through distribution to service our markets and offer support and proactive assistance in equal measure.”

“We pride ourselves on our world-class logistics operation delivering on our promises time and again. This forms the backbone of our channel support and frees up our time to focus on building and servicing demand in the channel using quality marketing materials, spot promotions and other activities in the field,” she added.

QDOS experienced exponential growth in 2009, driven by the strong performance of its export markets. As the iPhone customer base has broadened, consumers have started showing an increased desire to accessorise and embellish their devices – a demand dynamic that sits well with QDOS’ product portfolio.

“QDOS prides itself on our commitment to customer service, both to the end-user and also to our channel. We are flexible and responsive and look forward to receiving and acting on feedback to maximise all our opportunities for growth,” concluded Lazareff.