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by Stuart Wilson, Thursday 18 February 2010

The ‘EMEA Channel Academy (ECA): 2010 Awards’ held in Monaco last week included 10 separate award categories for distributors. The awards, now in their second year, were held in association with DISTREE XXL – EMEA’s premier channel event. A jury of EMEA-level vendor executives voted live during the Gala Dinner to select the winners for each award.

“In the months leading up to the ‘ECA: 2010 Awards’, hundreds of senior vendor executives were polled to understand their preferred distributors by region.” said Farouk Hemraj, director at the EMEA Channel Academy. “These results were collated to produce the five nominees for each award, with the eventual winner selected by the Channel Academy jury using live electronic voting at the Gala Dinner.”

“To receive an official nomination is an achievement in itself,” he added. “We would like to congratulate all distributors that were nominated and also those that won awards. The ‘ECA: 2010 Awards’ were built on open and transparent voting processes and to be recognised by vendors for these awards is testament to the focus and ability of each and every distributor nominated.”

Vendors nominated distributors based on a number of criteria including sales growth, channel breadth, credit facilities, financing, stock management, logistics, market development and reseller engagement.


The 2010 Africa Distributor of the Year award saw Annex, Comztek, Ingram Micro South Africa, Rectron and Workgroup face the final live vote by the Channel Academy jury. Ingram Micro South Africa – a 50:50 joint venture between MB Technologies and Ingram Micro - emerged victorious securing 45% of the votes cast.

The second award of the night for 2010 Central & Eastern Europe Distributor of the Year saw three of last year’s nominees make the final five once again: ABC Data, Asbis and Tech Data. They were joined by AB and Ingram Micro with Action and Elko missing out on a nomination this time around. The award was won for the second year in a row by ABC Data with 34% of the live vote.

In the Dach region, Actebis, API Computerhandels, Devil, Ingram Micro and Tech Data battled it out for the 2010 Dach Distributor of the Year award. Both API Computerhandels and Devil were nominated for the first time in 2010. The award went to Actebis for the second year in succession with an impressive 48% of the votes.

Middle East

The 2010 Middle East and North Africa Distributor of the Year award saw some of the region’s biggest names go head-to-head with Aptec, Empa, Mindware, Raya and Redington all nominated. The Channel Academy jury was unable to separate two of these companies with Aptec and Redington both securing 34% of the vote to share the award.

In Northern Europe Actebis, GNT and Ingram Micro received nominations for the second year in a row. They were joined by Rosenmeier and Tech Data in the final five. The eventual winner – as selected by the Channel Academy vendor jury – was GNT with 40% of the vote. GNT also won the Northern Europe Distributor of the Year award in 2009.

Russia & CIS

The 2010 Russia & CIS Distributor of the Year award was contested between Elko, Inline, Lanck, Merlion and OCS. Both Lanck and Inline received nominations for the first time in 2010 while the remaining three distributors were also on the shortlist in 2009. Elko took home the coveted regional accolade for the second year in succession with 36% of the vote.

Arena, Index, InfoQuest, Logicom and Oktabit faced off for the 2010 South East Europe Distributor of the Year award. Turkey-based distributor Arena took the award with 34% of the votes cast by the Channel Academy jury.

The 2010 Southern Europe Distributor of the Year award nominees were Actebis France, Esprinet, Ingram Micro, MCR and Tech Data. Demonstrating strong performance consistency, Esprinet picked up 38% of the vote to win the award for the second year in a row.

The final region-based distributor award covered the UK & Ireland market. Four of the 2009 nominees made the final five once again in 2010: Computer 2000, DCC Sercom (for Micro-P), Ingram Micro and Westcoast. They were joined by Enta Technology with Northamber making way in this year’s list.

In a close fought vote the Channel Academy jury selected Westcoast for the second year in succession with Joe Hemani’s distribution outfit picking up 30% of the vote to retain the UK & Ireland Distributor of the Year accolade.


The final award of the night was based on written submissions by distributors. The 2010 EMEA Distributor Channel Initiative of the Year nominees were Arena, EET Nordic, Esquire Technologies, GNT and Ingram Micro.

Arena was nominated for its PayNet financing model while EET Nordic was selected for use of network cameras to improve stock control and tracking. Esquire was nominated for its iBonga rewards programme and GNT made the final five for its Distributor Managed Inventory (DMI) concept designed to deepen channel links with retailers.

Ingram Micro scooped the 2010 EMEA Distributor Channel Initiative of the Year award for its logistics expertise and its ability to offer bespoke supply chain optimisation solutions to clients across EMEA.

Planning for the ’EMEA Channel Academy: 2011 Awards’ is already underway. For a full list of sponsorship options available at next year’s awards, please contact

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