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Russian channel elite to unite at DITCW

by Stuart Wilson, Thursday 11 March 2010

DISTREE IT Channel Week (DITCW) is forecasting that more than 500 senior executives from across the Russia & CIS region will attend the 2010 event in Moscow from June 23-25th. DITCW combines two separate events – Digital Consumer Channel (DCC) and Digital Business Channel (DBC) – into a single format, offering a powerful three-day agenda of one-on-one meetings, conference sessions, forums, awards and networking opportunities for delegates.

“The Russian IT channel has experienced a rollercoaster ride in the last two years,” commented Frederic Simard, CEO at DISTREE Events, the organiser behind DITCW. “It is all about focus and getting back to real and sustainable business in 2010. DITCW offers a powerful cross-channel platform for all vendors looking to launch, build or manage channels in the Russia & CIS region – be they consumer-focused, business-focused, or even spanning both sectors.”

DITCW will also bring together world class speakers to offer insight into Russian market conditions. Dr. Rudi Aunkofer, Global Director IT at GfK Retail & Technology, will deliver a keynote speech during the event. Dr. Aunkofer is responsible for GfK’s global tracking activities in the IT market and will offer delegates the statistics and advice they need to make better business decisions.

Delegates from the business channel attending DITCW include corporate resellers, systems integrators, solutions providers, VARs and ISVs from across the Russia & CIS region. The consumer channel delegates consist of retailers, e-tailers, mass merchants and independent outlets.

Simard explained: “DITCW combines the strengths of two events – DBC and DCC – into one unique event format. It is a situation where the sum is greater than the two parts. With 70-plus vendors participating in DITCW – including major names such as AMD, Dell, Nvidia and SAP – each delegate can use our web tools to create a personalised agenda of one-on-one meetings that best reflects their business needs.”

While DBC and DCC have existed as independent events in Russia for six and seven years respectively, they were united for the first time at the inaugural DITCW in 2009. More than 1500 pre-scheduled one-on-one events took place in 2009 with vendors and channel partners both expressing strong support for the expanded event format.

DITCW will also launch a new Strategy Forum session in 2010. This will see some of the region’s most senior channel executives come together to discuss topical business issues and come up with recommendations to solve some of the challenges currently faced by the market.

“The DITCW Strategy Forum is all about looking to the future,” continued Simard. ”The session will cover a range of topical issues such as financing in the channel, the impact of partner programmes, the use of incentives, developing effective HR strategies and the future of retail. A selection of findings and recommendations from the Strategy Forum will be circulated to all DITCW delegates as part of their post-event report.”

DITCW remains committed to delivering the maximum possible business benefits to all delegates. The event offers the opportunity to meet with existing vendors, discuss potential business with new vendors and engage in professional networking with the wider channel community.

“DISTREE Events has been working in the Russia & CIS region for close to a decade,” explained Simard. “We pride ourselves on the quality of the channel audience, the overall organisation of the event and the satisfaction rates of delegates. DITCW is the ‘must attend’ event for all vendors and channel executives operating in the region.”

DISTREE IT Channel Week

DITCW represents the combination of two events: Digital Consumer Channel (DCC) and Digital Business Channel (DBC). DITCW operates a unique business model based on an ‘invitation only’ event format, offering a compelling mix of pre-scheduled one-on-one meetings, keynotes, awards and networking opportunities for vendors and channel executives operating in the Russia & CIS region. For more information, visit www.distree.com/ru

DITCW takes place at Le Meridien Moscow Country Club from June 23-25th 2010. To apply to attend this year’s event, please contact fsimard@distreevents.com

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