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AMD flies Business Class

by Stuart Wilson, Tuesday 29 April 2008

Components vendor AMD has launched AMD Business Class – an initiative to develop AMD processor-based commercial desktops and notebooks for businesses. The launch of AMD Business Class also brings with it the introduction of AMD’s new line of commercial stable AMD Athlon and AMD Phenom processors. A-brand vendors HP, Dell, Acer, Fujitsu Siemens and Lenovo have jumped on the AMD Business Class bandwagon.

“IT decision-makers have a broad range of commercial client solutions to choose from and it is not always clear which systems deliver the best business value,” said Dirk Meyer, president and COO at AMD. “At its heart, AMD Business Class processors are based on the same innovative technology that powers the world’s most advanced servers. Our solutions are designed to give commercial customers the assurance that platforms are designed with their business in mind to help get more from their computing infrastructure, longer.”

AMD claims that its Business Class technology offers the best value and tools on the market for OEMs and system builders to provide a solid, reliable foundation that delivers exceptional performance and power savings, industry-leading longevity and stability, and supports the essential security and manageability business users require. A-brand vendors are lining up for a seat in Business Class with AMD.

“The Veriton M420 continues Acer’s commitment to meeting the high-reliability, manageability, and performance demands of our business customers,” commented Brian Bogaard, EMEA desktop product business manager at Acer. “Leveraging the exceptional performance and energy-efficiency of AMD Phenom processors and outstanding graphics solutions, combined with superior stability and longevity of AMD Business Class platforms, the Veriton M420 delivers a long-term solution built for the most demanding business desktop user.”

Andreas Thimmel, senior VP volume business at Fujitsu Siemens Computers, said: “Fujitsu Siemens Computers welcomes AMD Business Class, which will help to extend our professional PC portfolio, with the addition of ESPRIMO E5625 and ESPRIMO P5625. Offering impressive performance, manageability features and longevity, AMD Business Class technology provides valuable benefits for IT users across the spectrum.”

HP, Dell and Lenovo are also on board as AMD Business Class takes off.

“As the world’s largest PC vendor, HP understands what corporate computing customers want when looking to deploy five, 50 or 55,000 desktop PCs,” said Alan Reed, VP and general manager, PSG at HP. “Organisations tell us that their number one priority is image stability, which is why we’re excited to incorporate AMD Business Class in our stable, highly energy-efficient desktop platforms, including the HP Compaq dc5850 Business PC we are introducing today.”

“Dell continues to focus on simplifying IT, delivering business desktop solutions that help eliminate the hassles and high cost of technology transitions,” said Darrel Ward, director, Dell product group. “The Dell OptiPlex 740 with AMD Business Class technology and AMD Phenom processors takes that commitment to another level with systems that are extremely manageable, stable and energy efficient.”

Dilip Bhatia, executive director for global desktop marketing at Lenovo, said: “Our customers want energy efficient, yet powerful systems, and Lenovo’s ThinkCentre desktop PCs are designed to deliver maximum performance while minimising energy consumption. AMD Business Class technology helps us to further reduce noise and heat emission in our AMD processor-based ThinkCentre systems while extending the product longevity.”

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