April 8, 2020

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by Stuart Wilson, Wednesday 26 May 2010

There were ten individual accolades handed out at last week’s ‘Middle East Retail Academy (MERA): 2010 Awards’. The individual awards recognised the professionalism and overall performance of executives working in the region’s IT and consumer electronics retail channel – both at a retailer and vendor level. All winners were determined through an extensive nomination and voting process in the months running up to the ‘MERA: 2010 Awards’ Gala Dinner.

“Receiving an individual MERA Award is a tremendous personal achievement,” commented Farouk Hemraj, organiser of the ‘MERA: 2010 Awards’. “In the months leading up to the awards, vendors are asked to name the retailer executives that they believe deserve an award by geography. Similarly, retailers are asked to name the vendor or distributor executives that they believe are working hardest to support them in the channel.”

“It is a straightforward voting system, but it underlines the continued importance of business relationships with the retail channel community,” he added. “We have developed the Middle East Retail Academy (MERA) in conjunction with the annual Digital Consumer Channel (DCC) Middle East & Africa (MEA) event to build a strong channel community in the region.”


In total, there were five MERA awards for retail executives handed out at the Gala Dinner. Laurent Richie, merchandise manager at Carrefour, was named ‘UAE Retail Executive of the Year 2010’ after receiving the greatest number of nominations from vendors. The ‘Saudi Arabia Retail Executive of the Year 2010’ award was won by Mohammad Al Ageel, CEO at retail giant Jarir Bookstore.

Carrefour also picked up the ‘Rest of Gulf Retail Executive of the Year 2010’ award, with He Yan, merchandise manager at Carrefour Qatar, polling the most nominations in this category. Ahmed Nadim, purchasing manager at CompuMe, picked up the ‘Egypt Retail Executive of the Year 2010’ accolade. The fifth retailer award - ‘Levant Retail Executive of the Year’ - went to Raed Khrais, purchase manager at Smart Buy.


On the vendor front, the ‘UAE Channel Manager of the Year 2010’ accolade went to Roshna d’Souza, UAE retail account manager at Acer. Anas Mugharbel, retail account manager at HP, was named ‘Saudi Arabia Channel Manager of the Year 2010’.

Mugharbel said: "I am delighted and honoured to receive this award as it is meaningful, and I would like to extend my sincere gratitude to all the members of the retail committee for their trust and judgement."

He continued: "I dedicate the award to teamwork as we work together to achieve our goals and targets...I believe that coming together in a team is a beginning, staying together is progress, and working together is success."

Rachielle Araga, channel manager Qatar and UAE at Toshiba, picked up the ‘Rest of Gulf Channel Manager of the Year 2010’ award. Araga commented: “Our retail channel partners contribute a great deal to Toshiba’s success in the Middle East region. DCC MEA is an excellent avenue to strengthen our partnership with the people driving Toshiba’s growth and success.”

The award for ‘Egypt Channel Manager of the Year’ went to Christian Assaf, channel manager at Seagate. The final individual vendor award for ‘Levant Channel Manager of the Year 2010’ was won by Antoine Harb, business development manager at Kingston.

In total, more than 500 delegates involved in the Middle East retail channel participated in the ‘MERA: 2010 Awards’ and DCC MEA. The ‘MERA: 2011 Awards’ will again take place in the UAE in conjunction with DCC MEA. Companies interested in sponsorship opportunities for the ‘MERA: 2011 Awards, should contact fhemraj@distreevents.com at the earliest opportunity.

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