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HP and Axoft extend agreement

by Stuart Wilson, Friday 11 June 2010

Russian distribution outfit Axoft has extended its partnership with vendor giant HP to cover services as well as software. Axoft is a major player in the distribution of software in Russia and will now have the ability to push HP Care Pack Services alongside the vendor’s software products to channel partners.

"In Axoft we have found a reliable distributor and another promising sales channel for our service packages,” said Victor Afanasyev, channel sales development manager at HP Russia. “Many resellers are interested in the Care Pack Services, which help customers use HP solutions over longer periods of time.”

“Our joint task with Axoft is to illustrate the business development opportunities with HP Care Pack Services. This means showing examples of successful projects, advising and providing comprehensive support to partners,“ Afanasyev added.

Axoft and HP plan joint marketing activities and channel training to raise awareness of the extended agreement between the two companies and the market potential for pushing HP Care Pack Services.

“Our partnership with HP is developing,” commented Konstantin Savchenko. “Following the signing of the distribution agreement to supply HP Software, we have now concluded a new agreement that allows us to deliver HP Care Pack Services. This is an additional way for partners to meet the needs of their clients and to offer customers protection that reduces downtime and optimises costs.”

Axoft claims to work with more than 1,000 software vendors and has 40 regional offices spread across Russia and surrounding countries. Axoft offers comprehensive marketing assistance to resellers alongside credit, training and support.

DISTREE IT Channel Week

DISTREE IT Channel Week (DITCW) is forecasting that more than 500 senior executives from across the Russia & CIS region will attend the 2010 event. The event unites vendors, distributors, resellers and retailers operating in the Russia & CIS region.

DITCW represents the combination of two events: Digital Consumer Channel (DCC) and Digital Business Channel (DBC). DITCW operates a unique business model based on an ‘invitation only’ event format, offering a compelling mix of pre-scheduled one-on-one meetings, keynotes, awards and networking opportunities for vendors and channel executives operating in the Russia & CIS region. For more information, visit www.distree.com/ru

DITCW takes place at Le Meridien Moscow Country Club from June 23-25th 2010. To apply to attend this year’s event, please contact fsimard@distreevents.com

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