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DISTREE XXL 2011 dates confirmed

by Stuart Wilson, Wednesday 14 July 2010

DISTREE XXL 2011 will take place in Monaco on February 8th to 11th. DISTREE XXL is Europe, Middle East & Africa’s (EMEA’s) premier independent channel event, offering a powerful platform for Information Communications Technologies (ICT) & Consumer Electronics (CE) vendors to meet key first-tier partners from 80-plus countries.

“DISTREE XXL is committed to delivering tangible business results for all delegates,” said Farouk Hemraj, CEO at DISTREE Events, the organisers of DISTREE XXL. “The event offers a cost-effective platform for all vendors to manage, build, review or even launch distribution channels in EMEA.”

DISTREE XXL is a truly independent event, allowing 400-plus distributors and major e-tailers to meet representatives from hundreds of vendors and hear expert opinions from multiple research companies and channel analysts in one place at one time.

During the course of the event, delegates take part in thousands of pre-scheduled one-on-one meetings with vendors. Each year, hundreds of new distribution agreements are struck across EMEA as a result of business relationships initiated at DISTREE XXL.

“DISTREE XXL is a genuinely neutral event platform for the EMEA channel,” explained Hemraj. “This means allowing delegates to meet as many vendors as possible; and also allowing them to hear as many perspectives on the channel challenges facing EMEA as possible. This is a refreshing change at a time when many channel events seem geared towards the goals of a few specific vendors or are simply a vehicle to sell additional services from the event organiser.”

With a total audience in excess of 1,000, DISTREE XXL continues to offer a compelling agenda for all delegates. The ‘EMEA Channel Academy (ECA): 2011 Awards’ will take place at next year’s DISTREE XXL. Now in their third year, EMEA’s only vendor-neutral and democratic awards continue to go from strength-to-strength thanks to a transparent nomination process and live electronic voting, which takes place during a Gala Dinner held in conjunction with DISTREE XXL.

Through a combination of keynote presentations, interactive workshop sessions, panel discussions and networking opportunities, DISTREE XXL 2011 will deliver a wealth of practical and valuable content on the latest channel trends and market concepts.

“Vendors and distributors involved in the EMEA volume channel should put the DISTREE XXL 2011 dates in their diary now,” continued Hemraj. “We have some exciting innovations planned for next year in terms of the ’60 Seconds to Convince’ awards programme and the new Live@DISTREE content. DISTREE XXL 2011 promises to be bigger and better than ever before and we look forward to welcoming EMEA’s leading channel executives to Monaco once again.”

Analysts from major channel consultancies and market research houses are invited to present at DISTREE XXL, allowing attendees to hear multiple perspectives from the best in the business in one place at one time. Last year’s speaker line-up included representatives from bChannels, Channel Experts, Context, IDC, Gartner, Regent and VIA. Channel journalists from across EMEA will also attend DISTREE XXL 2011.

DISTREE XXL 2011 will also play host to the 3rd annual VIP Strategy Forum in association with media partner This exclusive one-day executive retreat unites the EMEA channel directors from 50 leading vendors with the Channel EMEA50 – the 50 most influential executives in the region’s volume distribution channel.

Vendors and distributors interested in participating or attending DISTREE XXL, please contact

Follow the build-up to DISTREE XXL 2011 or visit for more details.

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