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Sana Security enters UK retail channel

by Stuart Wilson, Friday 9 May 2008

Security software vendor Sana has struck a UK retail agreement with retail giant DSGi. The deal means that Sana Security’s PRSC online identity protection software is now available in all 711 PC World and Currys retail outlets. The software offers consumers a tool to defend themselves against hackers and criminals seeking to steal identity, banking and other personal information while they surf the internet.

“PC World and Currys stores are two of the most prestigious and recognised retail brands in the UK, and we are excited to be able to kick off our entry into this channel with them,” said Peter Baxter, general manager EMEA region, at Sana Security. “Our acclaimed Primary Response SafeConnect online identity protection software has already been adopted by major ISPs to help protect their subscribers, and now we are making this proven protection available directly to consumers across the UK.”

Some 6 million people in the UK claim to have been a victim of identity theft according to YouGov, a research and consulting organisation, and 28% of UK adults have either been the victim of online fraud or know someone who has.

“DSG international is committed to providing our retail customers the best possible solutions for protecting themselves and their computers, and we are pleased to be able to complement the security offerings in our PC World and Currys stores with Sana’s identity protection software,” said Lee Thompson, head of trading for DSGi. “The instant and constant extra layer of protection offered by Sana’s software will help our customers deal with one of the fastest growing types of frauds in the UK.”

DSGi is one of Europe’s leading specialist electrical retailing groups. Currys is the UK’s largest electrical retailer, and the Currys chain, including Currys.digital, has 550 stores in a combination of High Street and out of town locations. PC World is Britain’s largest specialist chain of computer superstores has 161 PC World stores across the UK.

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