VIP adds KFA2 to portfolio

by Stuart Wilson, Thursday 29 July 2010

UK-based distributor VIP Computer Centre has added graphics card vendor KFA2 to its vendor portfolio

UK-based distributor VIP Computer Centre has added graphics card vendor KFA2 to its vendor portfolio. KFA2 and VIP will look to target the growing specialist market for high-end graphics cards. KFA2 offers Nvidia Geforce cards and the vendor’s range consists of overclcocked cards as standard.

With a pure European focus, KFA2 offers European-based support, warehousing and RMA facilities. Via product reviews and advertising campaigns, the vendor hopes to drive demand in the end-user market. The aim of KFA2 is to encourage end-users to arrive at retail stores pre-armed with knowledge about the range, making the reseller’s job easier.

Matthew Parrish, VIP product manager for graphics cards, said: “The people at KFA2 have a genuine passion for gaming and overclocking that’s infectious. There’s a real determination to make KFA2 the must-have gaming brand in the graphics market so we’re delighted to be appointed as their exclusive UK distributor in this important area of growth."

Graham Brown, KFA2 European marketing manager, added: "KFA2 as a brand will be very unique from its competitors, not only through being a solely European focused brand, but also because we want the end users to provide as much feedback as possible for what they would like to see within our products, so that we can create, develop and produce a product series that proudly delivers the ’gamers choice’.”