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Inaugural DISTREE Africa unites ICT & CE vendors with channel partners from across region

by Stuart Wilson, Thursday 19 June 2014

The inaugural DISTREE Africa event is now underway, bringing the successful DISTREE Events’ format to the continent for the first time. The carefully structured event format gives ICT and consumer electronics (CE) brands the opportunity to pre-schedule a series of one-on-one meetings with leading distributors, resellers and retailers from across the region.

Farouk Hemraj, CEO at DISTREE Events, said: “More than 300 delegates are attending this event, including 100-plus vendor and distributor executives, representatives from more than 90 key Africa resellers, and senior management from more than 30 top regional retailers.”

“In total, more than 150 companies are attending DISTREE Africa 2014, plus analysts, expert speakers and press. With delegates from 18-plus African countries present, more than 1000 pre-scheduled one-on-one meetings will take place between delegates,” he added.

DISTREE Africa 2014 is grateful to all the companies that have made this event possible including Platinum Sponsor Quantum; Gold Sponsors Acer, Despec and IBS; plus Silver Sponsors Brother, Energy Sistem, Sandisk, Seagate, Strontium, Toshiba and WD. This year’s Technical Sponsors are Acer and Brother. Special thanks also go to Distributor Partner Despec and all the Media Partners attending.

This year’s Channel Academy workshop programme offers insight and data from leading research and analyst houses including Event Partner GfK and Content Providers Expandi Group and RIC Ltd. The conference programme includes Live@DISTREE sessions from Quantum, Xtouch and Energy Sistem, plus Acer. Senior regional executives from Cisco, Microsoft, Samsung and Toshiba will also bring delegates up to speed on their regional channel strategies.

An invitation-only event, DISTREE Africa offers pre-qualified African ICT and CE channel partners a compelling combination of one-on-one meetings with vendors, conference programme, exhibition, awards, technology showcases and workshop sessions to deliver a comprehensive business development platform.

Channel EMEA is an official Media Partner for DISTREE Africa 2014

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