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‘EMEA Channel Academy: 2011 Awards’

by Stuart Wilson, Friday 1 October 2010

The ‘EMEA Channel Academy: 2011 Awards’ will take place in Monte Carlo on 10th February 2011 in association with DISTREE XXL - EMEA’s largest channel event for distributors and vendors. Now entering its third year ‘The EMEA Channel Academy’ gala dinner and awards evening has become the benchmark for evaluating distribution success in the EMEA market, thanks to its open and transparent live voting system.

Farouk Hemraj, CEO at DISTREE Events, said: “We are delighted that the ‘EMEA Channel Academy: 2011 Awards’ are once again taking place alongside DISTREE XXL. Since their launch in 2009, the awards have grown and matured as vendors and distributors from across EMEA understand the intrinsic value created through the unique voting system that determines the winners.”

A total of 24 channel awards will be won at the 2011 event, with 12 vendor categories, 10 for distributors plus two senior executives joining the ‘EMEA Channel Academy: Hall of Fame’. Prior to the gala dinner, which takes place in the glittering Salle des Etoiles venue in 2011, thousands of vendor and channel executives will be polled to nominate finalists for each category.

During the live electronic voting at the gala dinner, hundreds of distributors use electronic voting devices to pick their preferred vendor in each category from five shortlisted finalists. Members of the vendor jury then have their chance to vote for their preferred distributor by region, based on the five companies nominated in each category.

“We are delighted to announce the addition of some new vendor categories in 2011 in response to requests from both distributors and vendors,” added Hemraj. “Previously there was one category dedicated to peripherals. For 2011, this is effectively split into five separate awards: mobile communications, home networking, gaming, storage and imaging.”

The full list of vendor awards is as follows:

Desktop/Notebook/Netbook Vendor of the Year

Accessories Vendor of the Year

Software Vendor of the Year

Components Vendor of the Year

Digital Lifestyle Vendor of the Year

Printing Vendor of the Year

Mobile Communications Vendor of the Year

Home Networking Vendor of the Year

Gaming Vendor of the Year

Storage Vendor of the Year

Imaging Vendor of the Year

Vendor Channel Initiative of the Year

The awards for distributors remain unchanged:

Africa Distributor of the Year

Central & Eastern Europe Distributor of the Year

Dach Distributor of the Year

Middle East & North Africa Distributor of the Year

Northern Europe Distributor of the Year

Russia & CIS Distributor of the Year

South East Europe Distributor of the Year

Southern Europe Distributor of the Year

UK & Ireland Distributor of the Year

Distributor Channel Initiative of the Year

“The guest list for the ‘EMEA Channel Academy: 2011 Awards’ includes the leading channel executives in the EMEA region – from vendors, distributors and e-tailers,” said Farouk Hemraj, CEO at DISTREE Events. “These awards represent the pinnacle of regional achievement for companies and individuals associated with the ICT & CE channel in EMEA.”

“The best awards have transparent and open voting processes,” added Hemraj. “That’s why we continue to use live electronic voting during the gala dinner. Commercial interests and the politics that can sometimes influence vendor and magazine awards do not come into consideration.”

For more details on the ‘EMEA Channel Academy: 2011 Awards’, please visit the dedicated event website here

Click here to view the 2010 vendor winners

Click here to view the 2010 distributor winners

More than 1,000 senior channel executives from 80-plus countries, including representatives from 100-plus vendors, are set to attend the ‘EMEA Channel Academy: 2011 Awards’. For further information on attending the event, reserving tables, sponsorship opportunities and voting procedures, please contact fhemraj@distreevents.com


Top distributors and e-tailers from across the EMEA region are invited to attend DISTREE XXL 2011, the premier event for the regional ICT and CE channel, from February 8-11th in Monaco.

DISTREE XXL gathers 400-plus senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume distribution channel.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across EMEA as a result of business relationships initiated at DISTREE XXL.

DISTREE XXL 2011 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2011 Awards’ will include more than a dozen awards handed out to vendors and distributors from across the region. www.distree.com/xxl

Follow the build-up to DISTREE XXL 2011 www.twitter.com/distreexxl

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