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Meet ‘Fresh’ vendors at DISTREE XXL 2011

by Stuart Wilson, Thursday 18 November 2010

DISTREE XXL, EMEA’s premier channel event has unveiled a new programme giving distributor, retailer and e-tailer delegates unprecedented access to new and innovative products. EMEA’s largest independent channel event has formed a partnership with the Sightline Group, to host the ‘Fresh: A First Look at New Technology’ product showcase at next year’s event.

The ‘Fresh’ programme will offer DISTREE XXL channel delegates the first chance to see new technologies ready to hit the EMEA market. “We are delighted to introduce the ‘Fresh’ showcase to next year’s DISTREE XXL,” commented Farouk Hemraj, CEO at DISTREE Events. “DISTREE XXL has established itself as the ultimate event platform in EMEA for distributors, retailers and e-tailers looking to identify new manufacturers to work with and new product segments to enter.”

DISTREE XXL gathers together the top retailers, e-tailers and distributors from across the region in one place at one time. The partnership with ‘Fresh’ is the latest innovation for the EMEA-wide event, which is set to attract more than 1,000 delegates in 2011.

“For distributors, retailers and e-tailers, staying up to speed with product developments is vital for a competitive edge,” added Hemraj. “The launch of the ‘Fresh’ programme at DISTREE XXL 2011 will give channel delegates the opportunity to stay one step ahead and make sure that they are building relationships with the vendors of tomorrow.”

Vendors wishing to apply for the ‘Fresh’ programme at DISTREE XXL 2011 can find out how at www.freshnewtechnology.com. Eligible products for inclusion need not be shipping, but must be demonstrable and represent a new or emerging product for the volume channel in EMEA.

“This is an incredible opportunity for vendors to generate demand, drive awareness and open up tangible channels for their products within the EMEA market,” said Fred Brown, partner at Sightline Group, the company behind ‘Fresh’. “DISTREE XXL is the ultimate event for retailers, e-tailers and distributors to learn about new products and technologies.”

‘Fresh’ is a powerful opportunity for a limited number of vendors to present their products to EMEA’s most powerful and influential channel audience. The ‘Fresh’ presentations represent a fast moving production showcasing new technology from qualified vendors, offering DISTREE XXL delegates a ‘sneak peek’ and a chance to discover the products set to reshape channel demand.


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE XXL 2011, the premier event for the regional ICT and CE channel, from February 8-11th in Monaco.

DISTREE XXL gathers 400-plus senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume distribution channel.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across EMEA as a result of business relationships initiated at DISTREE XXL.

DISTREE XXL 2011 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2011 Awards’ will include more than a dozen awards handed out to vendors and distributors from across the region. www.distree.com/xxl

Follow the build-up to DISTREE XXL 2011 www.twitter.com/distreexxl

For more information on attending DISTREE XXL 2011 please contact fhemraj@distree.com

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