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DISTREE Diamond Awards to launch in Middle East

by Stuart Wilson, Thursday 26 March 2015

DISTREE Events has launched a new series of exhibitor awards in 2015. The DISTREE Diamond Awards series will continue at a Gala Dinner in Abu Dhabi on May 13th, forming part of the 11th annual DISTREE Middle East. The recipients of DISTREE Diamond Awards will be determined using on-site live voting from retailers and e-tailers participating in the event.

Farouk Hemraj, Director and Co-Founder at DISTREE Events, said: “DISTREE events feature hundreds of great technology and consumer electronics brands with innovative products and go-to-market strategies that appeal to participating channel partners. The DISTREE Diamond Awards enable channel partners to reward the vendors and brands that impress them most by product category.”

During the course of the event, attending retailers will have the chance to assess all exhibitors on a range of factors including product portfolio, product roadmap, channel programme, business potential, go-to-market strategy and the quality of meetings and interaction.

Hemraj added: “We’re hugely excited to roll out the DISTREE Diamond Awards to the Middle East after their successful launch in Europe in February. These awards serve as recognition for companies that offer a compelling channel proposition.”

The DISTREE Diamond Awards ceremony will form part of the DISTREE Middle East Gala Dinner, which takes place on May 13th. The Gala Dinner will also host the ‘Middle East Retail Academy (MERA): 2015 Awards’ recognising channel excellence in distribution and retail across the region.

Retailer Awards

The ‘MERA: 2015 Awards’ will include eleven retailer of the year awards. The nominations for each category will be determined using continuous channel feedback from the last 12 months. During the Gala Dinner, vendors and distributors will vote live to select the overall winners. The eleven retailer categories for 2015 are:

• Overall UAE Retailer of the Year

• Specialist UAE Retailer of the Year

• Saudi Arabia Retailer of the Year

• Bahrain Retailer of the Year

• Kuwait Retailer of the Year

• Oman Retailer of the Year

• Qatar Retailer of the Year

• Egypt Retailer of the Year

• Lebanon Retailer of the Year

• Jordan Retailer of the Year

• Middle East E-tailer of the Year

Distributor Awards

In addition, there will be four dedicated distributor awards at the ceremony. The nominations for these awards will be determined by continuous channel feedback from the last 12 months, plus the input of a VIP Jury of independent channel experts. During the Gala Dinner, retailers and e-tailers will vote live to select the overall winner in each of the four following categories:

• Volume Distributor of the Year

• Retail Distributor of the Year

• Accessories Distributor of the Year

• Lifestyle Distributor of the Year

Submission-based Awards

All vendors, distributors and retailers operating in the Middle East also have the opportunity to submit an entry for four submission-based awards. Companies can submit their entry packs online with a closing deadline of Sunday May 3rd 2015. All entries will be evaluated by a VIP Jury of independent channel experts. The four categories are:

• In-Store Experience of the Year – ENTER NOW

• Customer Promotion of the Year – ENTER NOW

• Product Launch of the Year – ENTER NOW

• Marketing Initiative of the Year – ENTER NOW

Individual Awards

The ‘MERA: 2015 Awards’ will also include a series of individual awards for vendor, distributor and retailer executives that have excelled during the last 12 months. During the next few weeks, companies will be invited to nominate individuals for these awards. These will then be evaluated by the VIP Jury to create a shortlist of candidates for each category, prior to an online poll to determine the overall winners. The individual award categories for the ‘MERA: 2015 Awards’ are as follows:

• UAE - Vendor Executive of the Year

• Saudi Arabia - Vendor Executive of the Year

• Rest of Gulf - Vendor Executive of the Year

• Levant - Vendor Executive of the Year

• UAE - Distributor Executive of the Year

• Saudi Arabia - Distributor Executive of the Year

• Rest of Gulf - Distributor Executive of the Year

• Levant - Distributor Executive of the Year

• UAE - Retail Executive of the Year

• Saudi Arabia - Retail Executive of the Year

• Bahrain - Retail Executive of the Year

• Kuwait - Retail Executive of the Year

• Oman - Retail Executive of the Year

• Qatar - Retail Executive of the Year

• Egypt - Retail Executive of the Year

• Jordan - Retail Executive of the Year

• Lebanon - Retail Executive of the Year

The VIP Jury will also have the option to add new executives to the exclusive MERA Hall of Fame in 2015. If any individuals are chosen to join this elite group, the names will be announced during this year’s Gala Dinner.

“DISTREE Middle East is a truly regional event reserved for the most senior executives working in the technology and consumer electronics retail channel, and this year’s awards reflect that,” added Hemraj. “There is a wealth of business talent in the region and the awards processes set out to identify and recognise channel excellence.”

“We invite all companies to get fully involved with this year’s awards – especially the submission-based categories, which are a great opportunity to showcase business success. As a business-focused trade event, DISTREE Middle East 2015 is the ultimate gateway to the region’s retail channel and the annual awards – taking place for the 8th year in a row in 2015 – are an important part of the event experience,” Hemraj continued.

Quantum is a Platinum Sponsor of DISTREE Middle East 2015, while CTRONIQ, June, Mercantile and TP-LINK are the current Silver Sponsors of this year’s event. DISTREE Middle East 2015 takes place in the exclusive surroundings of the Fairmont Bab Al Bahr in Abu Dhabi from May 12th to 14th. Vendors, distributors, retailers, e-tailers and press wishing to attend, can register their interest HERE

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Middle East. Readers requiring more information about DISTREE events in 2015 should contact events@channelemea.com.

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