Ospicon turns its attention to EMEA
by Stuart Wilson, Thursday 21 January 2016
Wellness products vendor Ospicon will use next month’s DISTREE Europe, Middle East and Africa (EMEA) event to drive its channel development across the region. Ospicon’s portfolio includes the STS100 baby sleep wellness and breath monitor device plus the wellness sensor gateway. During DISTREE EMEA, Ospicon will have the chance to hold pre-scheduled one-on-one meetings with senior executives from EMEA’s top retailers, e-tailers and distributors of consumer technology products.
Frank Fong, director of marketing at Ospicon, told Channel EMEA: “Ospicon had focused on developing our markets in China & South Asia, signing up reputable partners such as Suning and others. The EMEA region is our next target for 2016 and we are looking for distributors for both our current and new products.”
Ospicon will introduce the STS200 baby sleep wellness and breath monitor with LCD display for cot-size beds in 2016. This will feature an enhanced app supporting Internet of Things (IoT) services with cloud streaming and real time remote baby sleep wellness monitoring.
Suitable for infants up to three years old, Ospicon will demonstrate the STS200 on its stand at DISTREE EMEA 2016.
“Our baby breath monitors and baby sleep wellness devices are the only known mass-produced optical fibre-based breath monitors in the world. We have patented the idea in Singapore and other countries. Our baby breath monitor had been validated and used at a public hospital in Singapore,” explained Fong.
Ospicon’s products have a large sensing surface meaning that infants can sleep on the device for many hours. By using fibre optic technology, Ospicon products are also safe for babies to sleep on.
“In comparison, our competitors are using piezoelectric components, which give off an electrical pulse every time a baby movement is detected,” explained Fong.
Ospicon now has channel coverage across Asia and is currently in discussion with potential partners in Australasia. Its deal with Chinese retail giant Suning gave Ospicon access to 1600-plus stores across mainland China, Hong Kong and Japan. Ospicon is also building specialist channels that give it access to nurseries as potential buyers of its products.
“Ospicon products sell well in regions where the children and the elderly are valued and where physical wellness and wellbeing are prized,” added Fong. “This applies well to the EMEA region.”
“The ageing of Europe - also known as the greying of Europe - is a demographic phenomenon characterised by a decrease in mortality rate, and a higher life expectancy among European populations. The Ospicon wellness sensor gateway BLE can automate many of the health sensor measurement recordings,” Fong continued.
Ospicon has created a strong brand reputation in Asia characterised by low failure rates and strong levels of support for distributors.
“We offer a breath of fresh air to distributors who want to enter the IoT segment by opening up a valued sector of intelligent baby breath monitors for the new ‘Generation Y’ parents who are better educated and smartphone savvy with higher combined disposable income as a new family unit,” said Fong.
Ospicon offers a structured channel programme and an established rebate system to support distributors’ marketing campaigns.
“Ospicon products are multilingual. Our operating manuals are now multilingual and available in more than 10 languages. Currently we have marketing material and videos in Mandarin and English available for our distributors and retailers. Marketing expenses and rebate programmes are available as part of our distributor support - we want to work directly with our distributors,” commented Fong.
Ospicon has ambitions to rapidly grow its business in EMEA and hopes to achieve sales of up to US$10m per annum in the region within three to four years.