May 22, 2019

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HOME REGIONS Middle East › Mionix appoints Deal Time as GCC distributor

Mionix appoints Deal Time as GCC distributor

by Stuart Wilson, Thursday 10 March 2016

Mionix, a Swedish manufacturer of professional high-end gaming accessories, has signed a distribution deal with Deal Time for the GCC region. As per the terms of the agreement, Deal Time will promote and distribute the Mionix brand and develop channel business for the vendor across the region.

Carsten Berger, head of sales at Mionix, said: "Mionix products are all about the craftsmanship. Our company’s vision is to own the desktop experience and our mission is to craft products that define our time. Over the last few years, Mionix has proved that we have developed the best performing and most ergonomic gaming gear that is possible to achieve.”

“Our range of PC gaming peripherals is growing significantly and our company has become one of the favourite companies for gamers in terms of quality, design and performance. Our products are well-received in many parts of the globe and it is now time for us to take our best-of-breed products to newer markets as well,” he added.

Berger continued: “As part of our expansion plans, we felt it was important to reach the large gaming community in the Middle East, which is a very important market for us. Deal Time, a reputed distributor of some of the best-known gaming brands in the GCC region, has the market reach, knowledge, and expertise in the gaming segment making them a perfect partner for Mionix in our Middle East foray. We are looking forward to working closely with their team and are confident that our products will be well-received in this market.”

Deal Time will distribute Mionix’s full range of products including its Naos, Avior and Castor range of gaming mice, Nash headsets, Alioth and Sargas mousepads and Zibal keyboards. The distributor will promote the Mionix brand through its strong channel network, gaming events and also through e-tailer and online marketplace Souq.com.

Jack DCosta, managing director at Deal Time, said: “The Middle East region has one of the most active and dynamic gaming communities, who are always looking for the latest and best gaming peripherals. Mionix is a company that believes in craftsmanship and innovation and has developed some of the best gaming mice, keyboards and headsets.”

“We are excited to represent Mionix in the GCC region and are confident that their award-winning products will be well accepted by gamers in these countries. We will work closely with Mionix and our channel partners to grow Mionix’s business and market share in the GCC region,” DCosta added.

Mionix will be available in UAE, Saudi Arabia, Bahrain, Qatar, Oman and Kuwait through Deal Time’s channel network.

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