December 16, 2018

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Zycko picks up EMEA rights for Unitrends

by Stuart Wilson, Tuesday 31 May 2016

Specialist VAD Zycko has been appointed as EMEA-wide distributor for Unitrends, a leader in cloud empowered continuity solutions. The appointment underpins Unitrends’ strategy to accelerate its channel model and push its new partner engagement programme, whilst supporting its aggressive growth plans across EMEA, initially covering 14 countries.

David Galton-Fenzi, CEO of Zycko, commented: “We are delighted that Unitrends has chosen Zycko as its pan-EMEA distribution partner. There is a great synergy between our two companies – we both have a focus on networking, cloud continuity and recovery, and we share a common approach to the market.”

“Unitrends’ broad support for public, private, and hosted clouds equips its channel partners to meet each customer’s unique requirements today, and paves the way to meet future needs. Unitrends achieved significant momentum with its all-channel sales model, announcing in March 2016 that it grew its cloud business 250% year-on-year,” he added.

“They are looking to replicate that success in the wider EMEA marketplace. At Zycko, we are uniquely placed to help Unitrends achieve that goal, though access to our established pan-EMEA channel network, and experienced sales, marketing and technical teams,” he continued.

Mike Dalton, senior VP of international sales at Unitrends, said: “We chose Zycko because we wanted a genuine, professional value-added distributor across EMEA. The pan-EMEA availability of Zycko’s support and technical resources, and Zycko’s established reseller network were key factors in our choice. Zycko offers a true EMEA solution with consistency across the regions where Unitrends operates. What Zycko and Rigby Private Equity are trying to build internationally, fits in well with our own expansion goals.”

In December 2015, Zycko became part of Rigby Private Equity (RPE). RPE is building an EMEA-wide, high-value, specialist distribution business, with a common proposition and consistent delivery. VAD Wick Hill, is also part of RPE and the combined Wick Hill and Zycko product portfolio encompasses networking, infrastructure, security, communications, storage, access, performance, monitoring and management.

Paul Eccleston, head of RPE, commented: “The appointment of Zycko by Unitrends is a significant step forward for our expansion plans. It also demonstrates that there is a strong need for a pan-EMEA distributor that can work with companies wanting to expand and grow internationally, in partnership with a VAD that can deliver technical and sales support consistently across EMEA regions, and give vendors access to an established reseller network.”

Unitrends offers the industry’s broadest portfolio of cloud empowered continuity solutions in a single platform, according to the company. Unitrends’ connected continuity platform enables organisations of all sizes to protect their data and assure business continuity for their physical, virtual and cloud-based environments.

New SMB Channels event

SMB Channels Middle East, organised by DISTREE Events, will launch in Dubai in 2017. The new two-day event will bring together 300 executives from the region’s leading resellers of IT solutions focused on serving small and medium businesses (SMBs). More than 60 vendors and value-added distributors (VADs) are set to showcase their solutions and services in the main exhibition area at SMB Channels Middle East.

www.smbchannels-me.com

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