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Coolshop chooses Mirakl’s marketplace solution

by Stuart Wilson, Tuesday 22 November 2016

Eric Chemouny, senior VP for EMEA at Mirakl
Eric Chemouny, senior VP for EMEA at Mirakl

Mirakl, a marketplace solutions provider, has announced today that Coolshop, one of Europe’s fasting growing online video game and accessories stores, is using Mirakl’s business-to-consumer (B2C) Software-as-a-Service (SaaS) marketplace platform as a foundation for future growth and expansion. Operating from stores in seven countries - UK, Germany, Sweden, Norway, Finland, Netherlands and Denmark - Coolshop has served over 1.6 million customers since its foundation in 2003. Originally focused on computer games, the business has expanded to sell across 22 categories.

The success of Coolshop has meant that space in its warehouses and stores has come under a lot of pressure. Coupled with plans to continue expanding, the company needed to find a solution that would support controlled online expansion into new countries and categories, such as domestic appliances, without requiring a substantial investment in warehousing or infrastructure.

Jacob Risgaard, CEO at Coolshop said, “We fundamentally believe that a marketplace is the natural way to grow Coolshop and means less risk or investment than other routes. Mirakl marketplace will allow us to more quickly on-board suppliers and expand categories without needing to hold stock. Customers order from us, but items are shipped directly from the supplier through the Mirakl platform.”

“The flexibility of Mirakl will also mean that we can expand into new countries at speed and localise our site for language, pricing, and which products should be available. What really attracted us to Mirakl, was not just the platform, but the support and expertise that we knew we would receive throughout the implementation, we did not feel that other providers could deliver the same value added services that would get us to market faster,” Risgaard added.

The Mirakl marketplace platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel. Organisations can use marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately this keeps customers excited about a brand and generates repeat business.

Eric Chemouny, senior VP for EMEA at Mirakl, said: “Coolshop has seen the opportunity marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals. As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”

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