September 25, 2017

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HOME REGIONS Russia & CIS › Online marketplaces drive Russian e-commerce growth

Online marketplaces drive Russian e-commerce growth

by Stuart Wilson, Friday 19 May 2017

Russian Post handles 95% of the e-commerce shipments from overseas into Russia
Russian Post handles 95% of the e-commerce shipments from overseas into Russia

According to AKIT, the association of Russian e-commerce companies, online sales in Russia grew 15% year-on-year in calendar 2016 to hit RUB850 billion (US$14.9 billion). The research firm claims that online still only accounts for 4% of domestic retail in Russia.

In comparison, online accounts for 12% of the UK market. AKIT believes that the e-commerce market in Russia has huge potential for further growth, which could be driven by the entry of large international players.

In the first quarter of 2017, AKIT research highlighted that Russian shoppers spent RUB100 billion (US$1.75 billion) in foreign online stores – double the figure recorded in the first quarter of 2016.

The number of inbound international shipments in the first quarter hit 48 million items, with 95% of these imports from overseas handled by Russian Post – the national postal service. The most popular items ordered from overseas include small appliances and electronics.

The top three e-commerce sites in Russia according to AKIT are AliExpress, Ozon and eBay. AliExpress – part of the Alibaba Group – is now the most popular e-commerce site in Russia, attracting 23.8 million unique visitors per month.

The role of online marketplaces in Russia will form a core part of the conference programme at next month’s DISTREE Russia tech channel event in Moscow.

DISTREE Russia 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Russia. DISTREE Russia will return to Moscow in 2017. The country’s leading technology channel event will once again offer technology suppliers access to Russia leading retailers, e-tailers and resellers in one place at one time. DISTREE Russia will take place at Hotel Yahonty (www.yahonty.ru) in Moscow on the 21-23rd June 2017.

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