June 22, 2017

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Positronica maintains Russian growth rates

by Stuart Wilson, Friday 19 May 2017

Positronica store in Vologda
Positronica store in Vologda

Russian consumer tech and electronics retail franchise Positronica ended the first quarter of 2017 with 169 trading points. The Positronica chain, which has been developed by Russian distribution giant Merlion, added 16 new stores to its network in 2016, plus 26 additional points of presence for processing and picking up internet orders. Positronica’s sales in 2016 hit RUB10 billion (US$175m).

Sergey Krbashyan, general manager at Positronica, stated: "The development of franchising remains the key direction of our business in the next financial year. The company is planning to open new points with the existing partners, as well as with new ones. In financial year 2017, we plan to increase the total number of points to 200.”

Positronica offers a comprehensive support package for new franchisees including assistance with interior design layout, product matrix, pricing, vendor training, marketing support, a popular online store, as well as a recognisable and a strong brand.

Positronica is developing its online store and looking to increase its share of online sales. A new version of the website www.positronica.ru was launched earlier this year. Since February 2017, some franchisees have already connected to the new platform.

During 2016, three product categories accounted for 55% of Positronica’s total sales: smartphones (24%), PCs and components (18%), and laptops (13%). The top 10 brands in terms of sales for Positronica (listed in alphabetical order) were: Acer, Apple, Asus, Dell, HP, Intel, Lenovo, LG, Samsung and Toshiba.

DISTREE Russia 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Russia. DISTREE Russia will return to Moscow in 2017. The country’s leading technology channel event will once again offer technology suppliers access to Russia leading retailers, e-tailers and resellers in one place at one time. DISTREE Russia will take place at Hotel Yahonty (www.yahonty.ru) in Moscow on the 21-23rd June 2017.

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