April 20, 2018

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EMEA printer shipments climb

by Stuart Wilson, Thursday 21 September 2017

Unit shipments of printer hardware to EMEA improved in the second quarter of 2017, climbing 4% year-on-year, according to data from research house CONTEXT. While there was positive performance across the board, the increase was driven mainly by shipments of multifunction inkjet devices. Sell-in to Western Europe (WE) accounted for almost 70% of all printer hardware shipments to EMEA. Shipments of laser multifunction printers (MFPs) registered growth of 10% year-on-year and were largely responsible for the overall increase.

“This was mainly due to shipments to Germany, France, and the UK”, said Zivile Brazdziunaite, imaging market analyst at CONTEXT. “Sell-in of MFPs accounted for the growth of 3% in France, while there was a double-digit increase in sell-in across all categories in Germany and the UK – contrasting with the double-digit declines seen in the same quarter last year. In the UK, this was mostly because of increasing unit shipments of inkjet MFPs, whereas sell-in of laser hardware accounted for 12% year-on-year growth in Germany.”

Meanwhile, unit shipments to Italy and the Netherlands contracted, and Spain registered an increase of a single percentage point for the quarter, driven by strong performance of laser MFPs. The Middle East and Africa (MEA) continued to outperform other regions with unit shipments increasing by 16%, year-on-year.

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