January 24, 2018

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EMEA printer shipments climb

by Stuart Wilson, Thursday 21 September 2017

Zivile Brazdziunaite, imaging market analyst at CONTEXT
Zivile Brazdziunaite, imaging market analyst at CONTEXT

Unit shipments of printer hardware to EMEA improved in the second quarter of 2017, climbing 4% year-on-year, according to data from research house CONTEXT. While there was positive performance across the board, the increase was driven mainly by shipments of multifunction inkjet devices. Sell-in to Western Europe (WE) accounted for almost 70% of all printer hardware shipments to EMEA. Shipments of laser multifunction printers (MFPs) registered growth of 10% year-on-year and were largely responsible for the overall increase.

“This was mainly due to shipments to Germany, France, and the UK”, said Zivile Brazdziunaite, imaging market analyst at CONTEXT. “Sell-in of MFPs accounted for the growth of 3% in France, while there was a double-digit increase in sell-in across all categories in Germany and the UK – contrasting with the double-digit declines seen in the same quarter last year. In the UK, this was mostly because of increasing unit shipments of inkjet MFPs, whereas sell-in of laser hardware accounted for 12% year-on-year growth in Germany.”

Meanwhile, unit shipments to Italy and the Netherlands contracted, and Spain registered an increase of a single percentage point for the quarter, driven by strong performance of laser MFPs. The Middle East and Africa (MEA) continued to outperform other regions with unit shipments increasing by 16%, year-on-year.

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January, 2018

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