January 24, 2018

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PocketBook confirmed for DISTREE EMEA

by Stuart Wilson, Friday 15 December 2017

Evgeniy Zaitsev, VP sales and marketing at PocketBook
Evgeniy Zaitsev, VP sales and marketing at PocketBook

PocketBook will join hundreds of tech brands holding pre-scheduled one-on-one meetings with buyers and senior executives from top distributors at DISTREE Europe, Middle East & Africa (EMEA) 2018, which takes place in Monaco from February 6-9th. Pocketbook will use the hosted buyer event to accelerate its channel development across EMEA and highlight its latest products to strategic channel partners from 50-plus countries in one place at one time.

Evgeniy Zaitsev, VP sales and marketing at PocketBook, said: “We are participating at DISTREE EMEA 2018 to introduce our new products to our existing partners and distributors. At the same time, we intend to find new partners in regions where we are not represented yet - especially in the Middle East and Africa.”

Pocketbook will present its current product line of e-readers based on E Ink technology, as well as PocketBook’s cloud solution for purchasing and storage of e-content. Pocketbook e-readers, which will be shown at the event, include:

PocketBook Aqua 2 - waterproof and dust-resistant e-reader in attractive azure color with frontlight, HD touch-screen and audio output capabilities.

PocketBook Touch HD 2 - e-reader with latest E Ink Carta HD screen and audio functions, features SMARTlight for smooth light balance.

PocketBook InkPad 3 – the new and highly anticipated large-format E Ink e-reader with 7,8-inch screen diagonal and SMARTlight.

Zaitsev commented: “Over the past 12 months, PocketBook’s sales through book chains, book stores and e-commerce channels have been actively developing. We find these channels the most promising for PocketBook next year.”

“We are pleased to see the continuing growth of the e-content market, which is the basis and main prerequisite for the growth of demand for e-readers. There is also a product trend worth to be mentioned – the increase of the sales share of e-readers with a screen diagonal more than six inches,” he added.

PocketBook continues to see strong growth potential and expects to increase its market share in Scandinavia, France and Benelux.

“PocketBook is the third largest E Ink e-readers’ producer worldwide, right behind Amazon and Kobo. We have 10 years of experience, have entered 35 markets and sold 4 million devices to date. We offer a product with stable sales in developed markets, with limited competition and reasonable profit margin,” explained Zaitsev

“We develop and provide our channel partners with unique products and a complete reading solution, allowing them to start e-commerce fast and with minimal investment, to sell the e-content to end-customers. A partner may choose from e-reader-devices, Cloud service, Android or iOS reading applications and native apps for E Ink readers. We offer a good profit margin and provide a new stable revenue source,” he added.

PocketBook supports its partners with trade marketing, digital marketing as well as promotional activities. All marketing or PR activities are planned and implemented jointly with a partner.

Distributors and retailers confirmed to attend DISTREE EMEA can pre-schedule one-on-one meetings with the PocketBook team at this year’s event.

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