September 23, 2018

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DISTREE EMEA announces categories for 2018 Diamond Awards

by Stuart Wilson, Thursday 18 January 2018

The live vote takes place during the DISTREE EMEA 2018 Gala Dinner on February 8th
The live vote takes place during the DISTREE EMEA 2018 Gala Dinner on February 8th

The DISTREE Diamonds award series for consumer technology brands will continue at DISTREE EMEA 2018. The recipients of DISTREE Diamond Awards are determined through a live electronic vote by distributors and channel partners participating at this year’s DISTREE EMEA consumer tech channel event in Monaco from February 6th to 9th.

Liam McSherry, Marketing Director for DISTREE Events, said: “DISTREE EMEA features hundreds of brands with innovative products and go-to-market strategies designed to appeal to participating channel partners. The DISTREE Diamond Awards enable distributors to reward the brands that impress them most at this year’s show.”

During the event, attending distributors and channel partners are asked to assess exhibitors on a range of factors including product portfolio, product roadmap, channel programme, business potential, go-to-market strategy and the quality of meetings and interaction at DISTREE EMEA 2018.

They are asked to consider all these factors when selecting winners across 15 product categories during the live vote, which takes place during the DISTREE EMEA 2018 Gala Dinner on February 8th. The full list of categories for the 2018 DISTREE Diamond Awards is as follows:

• Bags & Luggage

• Charging & Power

• Gaming & Gaming Accessories

• Audio

• Cases & Covers

• Multicategory

• PC Peripherals & Accessories

• Mobile Devices

• Smart Home

• Smart Tech

• Storage

• B2B Products & Solutions

• Networking

• Mobile Accessories

• Gadgets & Toys

“Channel partners attending DISTREE EMEA 2018 spend three days meeting exhibitors, discussing business opportunities, learning more about their products, and assessing their plans for the year ahead and beyond. These partners are then given the opportunity to recognise companies that they truly believe excel in a specific product category,” added McSherry.

The DISTREE Diamond Awards serve as recognition for companies that offer a compelling channel proposition. Selected by channel partners, the DISTREE Diamond Awards are a hallmark of quality in terms of go-to-market strategy for brands that are selected to receive an award. Prior to DISTREE EMEA 2018, all participating brands are invited to select a maximum of two DISTREE Diamond categories they wish to enter.

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