May 23, 2018

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HOME REGIONS EMEA › Wistiki returns to DISTREE EMEA

Wistiki returns to DISTREE EMEA

by Stuart Wilson, Thursday 25 January 2018

Bruno Lussato, co-founder at Wistiki
Bruno Lussato, co-founder at Wistiki

France-based Wistiki has established a strong position in the market for trackers. Positioned as a premium tracker brand with an emphasis on high-quality design, Wistiki is releasing its latest slimline Bluetooth tracker this year, which is credit card sized and designed by Philippe Starck. Wistiki will return to regional channel event DISTREE EMEA next month as it continues to expand its European channel reach. The company successfully entered Japan, Taiwan, Mexico and the US market in 2017.

Bruno Lussato, co-founder at Wistiki, explained: “The Wistiki brand is now established as a leader in trackers. We are attending DISTREE EMEA to identify the best channel partners and distributors to make Wistiki a major brand in more markets,” he added.

As a confirmed exhibitor at DISTREE EMEA, Wistiki can pre-research all channel attendees and build a bespoke agenda of pre-scheduled one-on-one meetings that take place during the event. This allows each exhibitor to create a tailored programme of meetings with highly relevant partners suitable for their precise business needs. The unique DISTREE format has helped hundreds of consumer tech brands launch, build or manage channels at various events around the world.

Wistiki believes that it offers a compelling channel proposition for channel partners and a product range that stands out in the market.

Lussato explained: “The Wistiki product range can deliver decent margins for channel partners – we generate a lot of value-add. We are looking for distributors that have specific capabilities. We aim to produce high-end products with unique selling points (USPs) such as our association with designer Philippe Starck.”

“The Wistiki range is great for distributors and retailers. We find that once customers have bought one product, they come back to buy other products in the range. I look forward to telling the Wistiki story to distributors and retailers at DISTREE EMEA,” he added.

“We’re not looking for distributors that will just list our products. When we launch in a new country, we do it properly and invest in marketing and merchandising and media outreach. We need a distributor that can fully support us in this process,” explained Lussato.

Distributors and channel partners confirmed to attend DISTREE EMEA can pre-schedule one-on-one meetings with Wistiki at this year’s event.

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