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HOME REGIONS Middle East › Samsung lifts lid on 2010 MENA sales

Samsung lifts lid on 2010 MENA sales

by Stuart Wilson, Tuesday 5 April 2011

Consumer electronics (CE) and IT powerhouse Samsung has lifted the lid on its sales in the Middle East and North Africa (MENA) region. In 2010, Samsung’s sales in MENA climbed 34% year-on-year to US$4.4 billion driven by stronger sales demand and improved partner relationships. The revenues contributed 3.2% of Samsung’s global sales of US$135.8 billion.

Samsung is determined to continue its regional sales growth in 2011 under the slogan of ‘Smarter Life’. The vendor reckons that innovations in internet-connected TVs, digital cameras and the latest mobile technologies will help to fuel growth.

Sangsuk Roh, president of Samsung Electronics Levant, said: “We are aiming to gain the number one position in all MENA countries through our focus on smart TV, 3D and home appliances. During 2011 we will also continue to focus on high-end smartphones – new models with the latest features and applications.”

Roh reckons that strong oil prices and increased government investment will drive the regional economy, but competition in the market will remain fierce. Major vendors are also having to assess the impact of political unrest in the region.

DCC MEA 2011

DCC is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the MEA region. DCC MEA is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

DCC MEA regularly attracts hundreds of senior executives from MEA’s consumer electronics, digital device and ICT products retail channel. These include the powerful buyers and decision makers responsible for product selection for the retailers they represent. Not only is DCC MEA a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the region.

For retail executives, attending DCC MEA is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DCC MEA, the ‘must-attend’ event for vendors and retailers associated with MEA’s consumer electronics, digital device and ICT products channel. www.dcc-mea.com

Vendors, retailers and distributors wishing to participate in the event can also contact fhemraj@distree.com quoting code MEA11


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