June 18, 2018

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Leading tech retailers and resellers confirm for DISTREE Russia 2018 hosted buyer event

by Stuart Wilson, Tuesday 10 April 2018

Frederic Simard, Event Director for DISTREE Russia
Frederic Simard, Event Director for DISTREE Russia

DISTREE Russia has announced that the audience recruitment rate for this year’s 15th anniversary event is exceeding previous years in terms of delegate confirmations. DISTREE Russia (www.distree-russia.com) will take place in Moscow on May 30th to June 1st, 2018.

Aurore Verla-Friess, Operations & Audience Director at DISTREE Events, said: “With 7 weeks until the event, more than 60% of the hosted buyer places available have already been allocated to delegates. The sign-up rate has exceeded previous years with an impressive number of VIP delegates already confirmed to attend this year’s event.”

DISTREE Russia, the country’s leading annual tech channel hosted buyer event, offers technology brands and distributors access to executives from Russia’s leading retailers, e-tailers and resellers, VARs and systems integrators in one place at one time. The hosted buyer event covers both business-to-consumer (B2C) and business-to-business channels (B2B).

The sign-up rate for business partners – including resellers, VARs and systems integrators – is up 300% year-on-year, underlining DISTREE Russia’s status as an effective national gateway for tech brands looking to establish business-to-business channels across the vast Russian market. High quality in-country business partners such as 4by4, Axus, Fors, Netlab, Ramec, Softline, Superwave and Tekhnokrat will all be attending to meet exhibitors face-to-face.

Frederic Simard, Event Director for DISTREE Russia, said: “We’re delighted with the quality and quantity of business partners already confirmed for this year’s event. Russia covers a huge geographic area and the opportunity to meet high quality channel partners from across the territory in one place at one time is invaluable for tech brands.”

Retailer and e-tailer confirmations are up 236% compared to this stage last year with many of Russia’s top business-to-consumer (B2C) channel partners sending buyer delegations to this year’s event. Top retailers already confirmed include Auchan, Citilink, Euroset, MTS, Ozon and Techprom.

Verla-Friess continued: “We urge all business partners and retailers to confirm their place at this year’s event as soon as possible. Hosted buyers that meet DISTREE’s qualification criteria are eligible for free accommodation at the event, full access to all conference sessions and the opportunity to pre-schedule one-on-one meetings with exhibitors actively seeking new channel partners.”

DISTREE Russia 2018 will take place in the luxurious surroundings of the Areal Congress Hotel. Surrounded by green parklands, this conveniently located hotel is situated just 10 miles from Moscow’s ring road.

Simard added: “DISTREE Russia offers a great opportunity for international brands to assess the country’s potential, pre-schedule meetings with relevant channel partners and evaluate the demand for their solutions. Russia remains a complex market but also a huge opportunity. Our job is to help tech companies every step of the way as they launch, build or manage routes-to-market in Russia.”

Delegates attending DISTREE Russia create a personal agenda of pre-scheduled one-on-one meetings tailored to their precise business needs. They also participate in a packed conference programme that includes awards, keynotes, workshops, briefing sessions and professional networking opportunities. Research houses GfK and CONTEXT will both present updates on the Russian market at this year’s event.

As a premium hosted buyer event, DISTREE Russia offers a wide range of support services and assistance to participating international brands, designed to deliver clear business benefits and a compelling return on investment (ROI) for all exhibitors.

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia 2018 can find full event details and contacts at www.distree-russia.com.

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