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Egeria acquires Trust

by Stuart Wilson, Tuesday 1 May 2018

Mark Wetzels partner at Egeria
Mark Wetzels partner at Egeria

Dutch investment company Egeria has acquired digital lifestyle accessories brand Trust for an undisclosed sum. Egeria focuses on medium-sized Dutch companies and companies with a Dutch connection. Egeria’s investments target healthy companies with an enterprise value between €50m (US$60m) and €350m (US$419m). Trust was founded by Michel Perridon in 1983 and has become a leading producer of consumer electronics.

Mark Wetzels partner at Egeria, said: “Trust has shown in recent years that it has the right qualities to operate very successfully in the dynamic market in which it is active. For example, Trust Gaming has become a household name among gamers internationally in a short time, due in part to its close relationship with various eSports teams and influencers.”

Egeria hopes that its knowledge, experience and network will contribute to achieving Trust’s growth ambitions. Trust’s Board of Directors will maintain its active role within the company.

Perridon commented: “It was important to me that the new owner would share Trust’s commercial DNA and continuous pursuit of operational excellence. That is certainly the case with Egeria, and I am confident that they will work closely together with Trust management to continue to propagate Trust’s commercial vision and innovative character.”

Trust CEO Michel Hoekstra stated: “We immediately connected with Egeria. The mutual trust has only grown stronger as the process progressed. I am confident that the two companies’ shared vision and ambitions guarantee a bright future for Trust.”

Trust operates as a value-for-money-brand for digital lifestyle accessories which offers a wide range of products within the sub-brands Trust PC & Laptop, Trust Mobile, Trust Gaming and Trust Smart Home. Trust’s products are sold in specialist stores, large retailers, electronics chains and online stores in over 50 countries. Trust has an annual turnover of €130m (US$115m) and employs 220 people in branches in five countries.

Egeria’s portfolio of companies have a combined turnover of over €2.3 billion (US$2.76 billion) and employ close to 10,000 people.

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April, 2020

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