June 23, 2018

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HOME NEWS Products › Krusell appoints Alström as Nordics manager

Krusell appoints Alström as Nordics manager

by Stuart Wilson, Wednesday 9 May 2018

Krusell's portfolio includes mobile accessories
Krusell’s portfolio includes mobile accessories

Accessories brand Krusell has appointed Sara Alström as country manager Nordics. Alström comes from a position as Nordic account manager accessories at Brightstar and has a background at Strax as sales manager for Nordics & Baltics. Stefan Kedling, global sales director at Krusell, said: “We’re very proud to have a highly competent person like Sara joining our team in Sweden.”

“Her experience and personality will fit perfect with the new Krusell that we are building. 2018 will be a very exciting year for us and it’s great to have Sara with us on this journey,” Kedling added.

Krusell is a Swedish company with headquarters in Gothenburg. Established in 1991, Krusell was one of the first mobile case manufacturers in the world.

Audio and accessories brand Jays Group recently announced that it is buying Krusell for an initial purchase price of US$51.4m with an earnout that will pay half of EBITDA based on performance in 2018 and 2019.

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