May 25, 2018

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The Importance of Contactability for Retailers

Thursday 17 May 2018

New video from Retail expert Yonder Digital Group reveals data on the importance of customer contactability through effective technology deployment

May 2018 – Yonder Digital Group, the customer experience experts, have released a new video outlining the importance of customer contactability for retailers deploying the latest contact technology, and how it can significantly enhance commercial outcomes.

In an economic environment where high street retailers are coming under increased revenue and margins pressures, providing customers with a seamless experience across multiple channels and multiple technologies – online and offline - is an increasingly critical element of retailer brand loyalty. The new Yonder Digital Group video presents recent research statistics on the subject – of interest to finance, operations, marketing and customer service professionals alike in the retail sector.

Charles Morgan, Group Head of Operations at Yonder Digital Group comments, “It is our experience, as we assist major UK retail players in enhancing their customer experience and provision of customer service, that many retail players are insufficiently ‘joined-up’ in the way they deal with their customers. Certainly, automating everything is not the answer when the objective is to build relationships with customers, not alienate them. On the other hand, the power and capabilities of artificial intelligence (AI) is moving forward at a staggering pace. Clever retailers are looking for the optimal mix of live and automated customer interactions that really fit what their customers want. This video outlines the rationale as to why this issue is so important at a time when online sales are eating away at high street revenues.”

To view the new Yonder Digital Group video, visit: https://bit.ly/2rHHX5A

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