May 25, 2018

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Jays strikes distribution deal with Aqipa

by Stuart Wilson, Thursday 17 May 2018

Henrik Andersson, CEO of Jays Group AB
Henrik Andersson, CEO of Jays Group AB

Swedish audio brand Jays Group has partnered with distributor Aqipa, one of the leading retailers of consumer electronics and related accessories in the DACH region. The agreement covers Jays’ current and future product range including a dozen SKUs from the a-JAYS, u-JAYS and upcoming products. Aqipa’s experience as a consumer electronic retail specialist stretches back over 25 years. Aqipa focuses on the distribution and marketing of premium accessory products in the consumer electronics sector.

Henrik Andersson, CEO of Jays Group AB, said: “I am confident that the partnership with Aqipa will result in advantageous business in the DACH region, both through Media Markt and the other 10000-plus stores that Aqipa distributes. Aqipa is a reputed brand with a genuine specialisation within the audio field.”

Christian Trapl, CEO of Aqipa, added: “We are proud to announce our partnership with Jays – their products fit perfectly into our portfolio of strong audio brands and we are looking forward to bring their innovative products to consumers all over Europe.”

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