September 23, 2019

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Avaya appoints UK channel lead

by Stuart Wilson, Tuesday 22 May 2018

Alison Hastings, UK channel lead at Avaya
Alison Hastings, UK channel lead at Avaya

Avaya has appointed Alison Hastings as UK channel lead. Reporting to Steve Joyner, European channel lead at Avaya, Hastings is responsible for maximising the value Avaya brings to its UK partner community, increasing portfolio adoption and growing Avaya’s channel business in the UK. The appointment comes as Avaya shares a renewed strategy to provide increased value to partners and customers and to invest further in its capabilities to anticipate and adapt to the dynamic needs of the channel.

Building on this commitment, Avaya is also crafting unique alliances with third-party technology partners to provide a best-in-class technology offering and enable channel customers to be versatile in an ever-evolving marketplace. Hastings brings a wealth of experience to the role, with over 20 years’ experience in the technology sector, collaborating with many complex systems integrators, service providers and carriers to develop strategic channel partnerships.

Leveraging this experience, Hastings will seek ways to increase the value Avaya brings to the channel; creating more demand for Avaya solutions as well as capitalising on the increased market appetite for Avaya’s cloud capabilities.

Prior to her new role Hastings led a team at TalkTalk Business, developing its major strategic channel partner accounts and working extensively on major retail and insurance outsource deals across voice, data, cloud and networking. She also previously managed Juniper Networks’ UK alliance partnership with IBM.

Joyner said: “Avaya’s growing channel team is indicative of our ongoing commitment to our partners. Avaya is better positioned than ever to increase value to our partners as they become more strategically important to the future of our business, and in that respect Alison is a perfect fit for the role. She has a strong track record of developing major strategic partnerships and has a fantastic understanding of the requirements our partners have to modernise their customers’ business communications.”

Hastings stated: “Avaya has always has been renowned for amazing technology so when the opportunity arose to join the team I was excited to lead the UK channel team. Avaya is fortunate to have such a brilliant installed base and the potential for growth, both with them and future alliances, is huge. My role is to ensure we’re maximising opportunities and working closer than ever with our partners to deliver business transformation.”

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