June 20, 2018

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HOME REGIONS EMEA › Arrow Electronics appointed as Densify distributor for EMEA

Arrow Electronics appointed as Densify distributor for EMEA

by Stuart Wilson, Wednesday 6 June 2018

Alexis Brabant, VP of sales for Arrow`s enterprise computing solutions business unit in EMEA
Alexis Brabant, VP of sales for Arrow`s enterprise computing solutions business unit in EMEA

Arrow Electronics has been appointed as an EMEA distributor for Densify, the developer of machine learning cloud optimisation service, Cloe. Arrow adds Densify to its broad portfolio of best-of-breed solutions designed to help businesses grow faster, operate efficiently and transform in a dynamic market.

Alexis Brabant, VP of sales for Arrow`s enterprise computing solutions business unit in EMEA, said: “Through this collaboration, Densify recognises the power of Arrow`s EMEA channel to leverage cloud adoption. We are happy to extend our relationship across markets in EMEA as Densify’s offering will add great value to the market for a smart approach to cloud onboarding.”

Selecting the wrong cloud resources for their applications can be expensive for organisations. Densify’s software-as-a-service solution aims to tackle this problem by enabling applications to become self-optimising and to dynamically and automatically match their resource needs to optimal cloud supply.

Ayman Gabarin, SVP EMEA at Densify, said: “Companies are increasingly buying into and making annual financial commitments to public cloud services that do not match their application requirements. They do this because it is not humanly possible to select the optimal array of cloud services for an application.”

He continued: “Densify is perfectly placed to offer Arrow’s resellers a major differentiator in helping their customers adopt public cloud faster and at a lower cost as well as add incremental services revenue.”

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