July 18, 2018

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ALSO signs distribution deal with Materialise

by Stuart Wilson, Thursday 21 June 2018

Gustavo Möller-Hergt, CEO of ALSO Holding AG
Gustavo Möller-Hergt, CEO of ALSO Holding AG

ALSO has signed a distribution agreement with Materialise, a leading provider of software for 3D printing. The agreement to market Materialise’s HP Build Processor and Materialise Magics software will cover Europe, excluding the UK and the Republic of Ireland. Beyond providing pre- and post-sales technical support, ALSO will offer a suite of services to VARs, helping to recruit, train, and authorise them to market these software packages to end customers.

“3D printing is a strategic segment within the ALSO Group. Having launched a European-wide partnership to distribute HP’s Multi Jet Fusion portfolio in May 2017, we are now proud to expand our efforts with the marketing of 3D printing software by Materialise, a pioneer in the field of additive manufacturing,” said Gustavo Möller-Hergt, CEO of ALSO Holding AG.

“According to estimates from a study by the strategy consulting firm PwC Strategy&, the market of printed products will grow to €22.6 billion (US$26 billion) by 2030. Through our partnerships with HP and Materialise, and the expansion of our 3D printing segment into a European Centre of Competence that bundles our know-how and services, we are taking steps to benefit from this growth market in a targeted manner,” Möller-Hergt continued.

Stefaan Motte, VP of Materialise, said: “We see a great opportunity in our partnership with the ALSO Group to expand our sales through their network. ALSO’s customers buying HP MJF printers will now have the opportunity to bundle our software in one single procurement process and profit from a seamless integration with the Materialise Magics 3D Print Suite. We look forward to working with ALSO and providing customers across Europe with our open and flexible solutions to build innovative 3D printing applications.”

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