October 19, 2018

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Ring partners with Sharaf DG

by Stuart Wilson, Monday 24 September 2018

Mohammad Meraj Hoda from Ring with Nilesh Khalkho from Sharaf DG_edited
Nilesh Khalkho (left), CEO of Sharaf DG and Mohammad Meraj Hoda (right), VP of business development Middle East & Africa at Ring

Ring has partnered with Sharaf DG, a leading technology retailer in the UAE. As part of the collaboration, Sharaf DG will promote and retail Ring’s home security products and solutions in their stores as well as at their innovative in-store Solution Bar, giving customers the opportunity to experience Ring products firsthand and learn about product features and benefits via demonstrations.

Mohammad Meraj Hoda, VP of business development Middle East & Africa at Ring, said: “Ring believes in keeping homes and communities safe rather than just comfortable, and we hope to change the way homeowners view security by keeping an eye on their family and property, even when they can’t. Ring re-imagined the doorbell so consumers could respond – using a smartphone – to someone at their front door from anyplace, anytime while simplifying the technology with the combination of app, cloud and security hardware.”

“Sharaf DG is a trusted and reputed retailer with a wide store footprint and customer reach in the UAE with well-executed experience zones and trained staff and we are confident of their capabilities in best in class retail execution for Ring’s range of the products and solutions,” he added.

Nilesh Khalkho, CEO of Sharaf DG, commented: “Innovative product companies like Ring should focus on building a brand inside physical retail stores which still contribute over 92% of all retail sales. Our Solution Bar has proven a successful marketing media tool to many brands with a promise of at least five times return on investment (ROI) of marketing dollars.”

“Historically, customer experience around product discovery for startups and new vendors was limited to product videos and reviews online, but with the Solution Bar, they can discover innovative products including those from crowdfunding platforms, exclusively inside Sharaf DG stores. Our customers can touch, feel, understand the story behind the product and the benefits before they buy. We welcome Ring, one of the most innovative products to Sharaf DG and I am sure Solution Bar will be a success for Ring and help them understand consumers from across the world,” he added.

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