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Mist Expands in UK with new personnel, customers and partners

Tuesday 9 October 2018

Mist, a pioneer in self-learning networks powered by Artificial Intelligence (AI), has announced several initiatives to accelerate the adoption of AI-driven wireless in the UK market. The company recently added new sales, support, and marketing personnel in the region, signed a local distributor (Mayflex), announced its first UK-based customer (ThoughtWorks), and introduced several new enhancements to the company’s Wi-Fi Assurance and Marvis Virtual Network Assistant (VNA) services that bring unprecedented insight and automation to wireless networks. With these initiatives, Mist continues to revolutionise the WLAN space with the first and only AI-driven WLAN that makes Wi-Fi predictable, reliable and measurable and delivers unsurpassed indoor location services using patented virtual Bluetooth LE (vBLE).

UK Expansion Key to Mist’s Ongoing Global Success

In just two years of shipping, Mist has quickly established itself as a leading visionary in the wireless space, with global customers in every vertical industry. To date, two for the Fortune 10 and approximately twenty-five of the Fortune 100 have purchased Mist for their Wi-Fi needs and/or to deliver personalised indoor location services using vBLE, such as wayfinding, proximity notifications, real-time alerts, and asset location.

ThoughtWorks, a global company with IT operations based in the UK, is an example of the type of company that is switching from traditional WLAN platforms to Mist.

To meet the wireless networking needs of similar UK-based companies, Mist recently added new local resources for key sales, marketing, and support functions. In addition, Mist recently signed an agreement with Mayflex to distribute the Mist learning WLAN throughout the UK, providing key channel expansion and enablement functions.

“The UK market is key to Mist’s global growth strategy,” said Jeff Aaron, vice president of marketing at Mist. “There is an abundance of companies looking to leverage AI to simplify Wi-Fi operations, increase Wi-Fi reliability and deliver new location-based services using virtual Bluetooth LE. Based on the early success we have seen, we are excited to double-down in the UK and put the strategic pieces in place to bring much needed WLAN innovation to the region.”

New AI-driven Product Enhancements Bring Unparalleled Value to Wi-Fi Customers

Mist uses various techniques like Natural Language Processing, Machine Learning, Deep Learning, and Data Science to deliver the best Wi-Fi experience to end users, IT administrators, and Managed Service Providers (MSPs). In addition, Mist combines Machine Learning with patented antenna and virtual beacon technology to deliver the world’s first solution for scalable indoor location services using vBLE.

“While other vendors are trying to bolt AI on top of legacy platforms, Mist built an AI engine from scratch on top of a real-time microservices cloud platform,” said Sudheer Matta, vice president of products at Mist. “This eliminates the need for expensive overlay hardware and software, it saves time and money with elastic scale, and it provides unprecedented feature agility. Only Mist is able to roll out groundbreaking new features with reliability and stability in weeks instead of months or years, bringing incredible value to Mist customers.”

As the leader in AI-driven wireless networking, Mist is always enhancing our feature set to best meet the needs of IT administrators. To that end, the following unique capabilities are now available to new and existing Mist customers:

• Expanded Natural Language Processing (NLP). Mist is the only vendor to offer an AI-driven virtual network assistant (Marvis), which provides unsurpassed insight into WLAN behaviour and expert guidance for rapid Wi-Fi troubleshooting. Marvis uses NLP to provide IT administrators with detailed answers to complex questions without having to hunt through endless dashboards or Command Line Interfaces (CLI). Marvis has been continuously learning since first launched in February 2018, and can now understand and answer hundreds of requests with incredible success rates, such as “What is wrong with Jon’s iPhone?”, “How is the Access Point in the conference room doing?” and “How many devices are having throughput issues?”. With tens of thousands of Access Points already feeding the Mist AI engine (and growing), Mist has a big lead on the competition with the best knowledge graphs for Wi-Fi.

• Anomaly detection with deep learning. The latest version of Marvis uses deep learning to identify and correlate items, events, or other observations that do not conform to expected patterns and predict future events based on the sequence of past states. By leveraging the industry’s most advanced data science algorithms, Mist detects and reports anomalies with almost zero false positives. The Mist Learning WLAN is 100% API driven, enabling workflows (e.g. help desk tickets and notifications) to be automatically kicked off when anomaly thresholds are triggered. This helps IT staff get ahead of problems and fix them before users even know they exist.

• AI-driven Radio Resource Management (RRM). Innovation in RRM, which is the system level management of radio resources, has been stagnant in WLANs for the past fifteen years. It is constrained by incomplete data and lacks insight into the user experience – i.e. did the RRM change make things better or worse for the Wi-Fi user? This all changes with Mist, who is the first and only vendor to use AI to create “self-healing” WLANs with quantifiable RRM benefits. The Mist Wi-Fi Assurance Service is constantly collecting RF information like coverage, capacity, throughput, and performance on a per user basis, then using deep learning to understand the data and make automated changes based on real-time requirements. Customisble Wi-Fi service levels measure the impact of these changes so that the user experience is always optimised. For the first time ever, the wireless network can detect RF issues, learn from them, automatically make the changes using AI, and then measure the results as quantifiable end user benefits.

• WAN Service Level Expectations (SLEs). Mist is the only vendor with customisable Wi-Fi service levels. These SLEs, which are part of the Mist Wi-Fi Assurance service, have traditionally covered key metrics like Capacity, Coverage, Throughout, Latency, AP uptime, and Roaming. Now the Mist platform also lets IT administrators set, monitor, and enforce SLEs for Wide Area Network (WAN) performance. With this new SLE, customers can easily determine if WAN latency, jitter, and/or packet loss are having an adverse impact on the user experience, when these problems are occurring, if they are likely to happen in the future, and how best to address them for an optimal user experience.

Mist recently announced that it is working with leading vendors like VMware and Juniper to create a seamless experience from the WLAN to the WAN. Now Mist customers looking for more insight into how WAN performance relates to the Wi-Fi user experience can leverage the joint solutions for end-to-end visibility and automation.

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