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MERA 2011 – ’RECOMMENDED RETAILERS’

by Stuart Wilson, Monday 23 May 2011

The ‘Middle East Retail Academy (MERA): 2011 Awards’ recognised the top performing retailers across 10 countries within the region. Now in their fourth year, the MERA Awards utilised vendor feedback from the past 12 months to identify three retailers per country that all now hold ‘MERA Recommended Retailer’ status until next year’s awards.

For the past 18 months, MERA has offered its members a regular Monthly Monitor Report (MMR) service giving vendors, retailers and distributors the opportunity to have their say on market conditions.

The top three retailers per country were determined based on the total number of mentions received by vendors in the MMR during the last 12 months.

Vendors completing the MMR feedback form select their preferred retailer by country each month based on a combination of factors including pricing, marketing, sales, POS activities, promotions and business relations.

Across the 10 countries, 7 different retailers won Retailer of the Year Awards, with a total of 20 different retail chains picking up ‘MERA Recommended Retailer’ status. The full list of this year’s ‘MERA Recommended Retailers’ is as follows:

Retailer of the Year Syria: DigitalNet (Computec IT)

MERA Recommended Retailers - Syria: Carrefour, Home IT

Retailer of the Year Lebanon: Khoury Home

MERA Recommended Retailers - Lebanon: 460 The Multimedia Store, Virgin

Retailer of the Year Jordan: SmartBuy

MERA Recommended Retailers - Jordan: Carrefour, PC Zone

Retailer of the Year Egypt: CompuMe

MERA Recommended Retailers - Egypt: Carrefour, Mobile Shop

Retailer of the Year Qatar: Carrefour

MERA Recommended Retailers - Qatar: Geant, Lulu

Retailer of the Year Oman: Carrefour

MERA Recommended Retailers - Oman: Emax, Lulu

Retailer of the Year Kuwait: Alghanim (X-cite)

MERA Recommended Retailers - Kuwait: Carrefour, Eureka

Retailer of the Year Bahrain: Carrefour

MERA Recommended Retailers - Bahrain: Emax, Lulu

Retailer of the Year Saudi Arabia: Jarir Bookstore

MERA Recommended Retailers – Saudi Arabia: Extra, Panda

Retailer of the Year UAE: Carrefour

MERA Recommended Retailers - UAE: Jumbo, Sharaf DG

The ‘Middle East Retail Academy (MERA): 2011 Awards took place on May 18th in conjunction with Digital Consumer Channel (DCC) Middle East & Africa (MEA) – the premier event for the region’s ICT and consumer electronics (CE) retailers, distributors and vendors.

“The MMR has resulted in a significant database of continuous information that was used to determine ’Recommended Retailers’ at the ‘MERA: 2011 Awards’,” explained Farouk Hemraj, CEO at DISTREE Events, the organisers of the awards. "This process creates greater transparency and we look forward to working with vendors and retailers to continue to collect their market feedback during the next 12 months."

“We wish to pass on our congratulations to all 20 retailers that have successfully achieved ‘MERA Recommended Retailer’ status,” Hemraj added. “This is a reflection on their ability to forge strong and successful relationships with vendors and drive consumer sales within the regional ICT and consumer electronics (CE) retail channel.”

MERA is an independent trade organisation uniting retailers, distributors and vendors working in the region’s ICT & CE retail channel. MERA members contribute to the MMR, a free service that provides them with access to retail trends and insight into sales, pricing and business confidence levels across the region. If you are interested in contributing to or receiving the report on a regular basis, please contact fhemraj@distree.com


DCC MEA 2012

DCC MEA is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the MEA region. DCC MEA is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

More than 60 vendors met over 170 retail executives at DCC MEA 2011. The total delegate base exceeded 500 and more than 1,100 pre-scheduled one-on-one meetings took place during the event.

DCC MEA regularly attracts hundreds of senior executives from MEA’s consumer electronics, digital device and ICT products retail channel. These include the powerful buyers and decision makers responsible for product selection for the retailers they represent.

Not only is DCC MEA a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the region.

For retail executives, attending DCC MEA is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DCC MEA - the ‘must-attend’ event for vendors and retailers associated with MEA’s consumer electronics, digital device and ICT products channel. www.dcc-mea.com

Vendors, retailers and distributors wishing to participate at DCC MEA 2012 can contact fhemraj@distree.com quoting code MEA12 for full details.

DISTREE_Events

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