August 23, 2019

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ASUS appoints MBUZZ

by Stuart Wilson, Monday 24 June 2019

Nawaf Al Shammari, chairman at MBUZZ Group
Nawaf Al Shammari, chairman at MBUZZ Group

Vendor ASUS has expanded its Middle East channel reach, appointing Saudi Arabia-based MBUZZ as a regional distribution partner for the Middle East.

Under the terms of the agreement, MBUZZ will primarily focus on ASUS servers, workstations, mini PCs and display solutions, providing ASUS with extra focus on the enterprise channel within the region.

Senic Chiu, deputy regional head, ASUS Middle East, said: "We’re very excited about our new partnership with MBUZZ and we are confident that our position of ASUS servers and mini PCs in the UAE and Saudi market will show a definite growth."

Nawaf Al Shammari, chairman at MBUZZ Group, added: "We’re excited to have ASUS, the world’s largest manufacturer of motherboards and PCs [in our portfolio]. With a vast geographical footprint and qualified team, we are confident [in our ability] to grow the ASUS enterprise business across the region."

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