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GITEX 2011: Pre-show updates

by Stuart Wilson, Monday 3 October 2011

Trade show GITEX 2011 is taking place from October 9-13th in Dubai. We’re going to keep you updated with news both before and during the event, with a special emphasis on channel announcements. Here’s our snapshot guide to the pre-event announcements.

Sophos sets out security agenda

3/10/11 IT security and data protection company, Sophos, incorporating unified threat management (UTM) solution provider Astaro, will demonstrate its threat and data protection offerings at GITEX.

“The Middle East is still a maturing market where businesses are investing heavily in innovative and advanced technologies,” said Kamel Heus (1), Sophos’ regional manager in the Middle East. “Larger budgets are being allocated towards implementing superior IT solutions with a heavy emphasis on security.

Heus added: “Channel partners have been a guiding force for the growth of Sophos in the region…Updating existing partners and customers with the latest products and reaching out to new partners and customers is high on our agenda.”

Iomega eyes storage growth

3/10/11 Storage solutions vendor Iomega will target Apple users at GITEX with portable hard drives for Mac products, including the companion drive with charging and port capabilities as well as the Helium option – a resilient and secure way to store, share and back-up Mac files.

For the region’s business users, Iomega will showcase the new Iomega StorCenter PX Series of network storage products, created to meet the needs of smaller and medium-sized businesses, including the Iomega StorCenter™ px12-350r network storage array.

“Iomega is offering small businesses and consumers a great value for cloud access and protection, with its Personal Cloud technology, that is completely self-owned,” said Cizar Abughazaleh (2), general manager for Iomega in the Middle East and Asia.

Jacky’s pushes ultrabooks

3/10/11 UAE retailer Jacky’s reckons that ultrabooks (thinner and slimmer notebooks) will be big sellers at GITEX Shopper, the consumer-focused part of the event. Jacky’s will have a range of models from brands including Acer and Lenovo on sale.

“The ultrabook is an ultra-slim laptop running on the latest generation Intel processor that maxes out at 0.8 inches thick. With ultrabooks available at GITEX Shopper, major brands have a product that will rival Apple’s MacBook Air,” said Ashish Panjabi (3), COO at Jacky’s Electronics.

CE ANALYSIS: While ultrabooks will undoubtedly attract some interest at GITEX Shoppers, we still reckon that tablets and smartphones will be the killer categories capturing the most attention.

Aptec pushes VAD credentials

3/10/11 Regional distributor Aptec plans to focus on business solutions and showcase its VAD credentials at this year’s show. This will be Aptec’s 31st appearance at GITEX.

"GITEX gives potential vendor partners the chance to meet our teams from our other offices in the region. This helps them to understand new markets and discuss opportunities in those markets," said Dr. Ali Baghdadi (4), CEO and president at Aptec.

ERP from Focus Softnet

3/10/11 Software development company Focus Softnet will showcase its Focus i ERP solution at Gitex. “We are also looking forward to signing new contracts and partnerships at the event," said Ali Hyder (5), CEO at Focus Softnet.

“This year has been an expansion year for us. We have not only opened new offices across the Middle East region and Asia but have also invested in Insta Healthcare,” he added.

NEC wants more partners

3/10/11 NEC wants more business partners to push its SMB and enterprise solutions in the Middle East, including the vendor’s display solutions. NEC will display a new range of products that include new high output projectors, LED video wall solutions and next generation LED LCD large format displays.

Annick Reyngoudt, senior marketing manager for EMEA at NEC IT platform solutions, said: “As a company we have evolved in terms of technology and product offerings. We are now expanding our channel partnerships to include those that are a part of our new focus and to develop their business with ours.”

Golden Systems turns 15

4/10/11 Middle East distributor Golden Systems will celebrate its 15th anniversary during this year’s Gitex. The company will host its traditional gala dinner on October 12th at Emirates Towers Hotel, inviting more than 400 channel partners to attend.

“We have every reason to celebrate as our business has grown significantly year after year thanks to the solid support and backing that we have received from our customers and partners. In the last two years, we have not only expanded our business across the region but have also managed to strengthen our portfolio,” said Ehsan Hashemi (6), COO at Golden Systems Middle East.

FVC debuts two new vendors

4/10/11 Middle East VAD outfit FVC will debut two new additions to its portfolio at Gitex. FVC has been name authorised VAD for Zoho and Esnatech in the Middle East and North Africa (MENA) region.

FVC’s new partnership with Zoho offers a suite of online productivity, collaboration and business applications for small and medium-sized businesses. Esnatech offers the possibility of unifying on-site and cloud-based infrastructure with applications to deliver a portfolio of messaging, mobility and presence solutions to change the way businesses communicate.

“As cloud computing gains momentum across the region, we felt that we needed to expand our portfolio to offer our partners and their customers a wider range of complementary products that would fit their needs,” said K.S. Parag (7), managing director at FVC.

VMware focuses on hybrid cloud

4/10/11 Virtualisation outfit VMware will be fully focused on accelerating the adoption of the hybrid cloud in the Middle East, and combating the security issues surrounding cloud computing. VMware will take a spot on the stand of distribution partner Aptec at Gitex.

The vendor will host end user workshops on October 10th and 12th and will also discuss relevant issues ahead of a series of announcements at VMworld 2011 taking place in Copenhagen, Denmark on 18-20th October.

Fujitsu’s big picture opportunity

5/10/11 Fujitsu will run a promotion at Gitex Shopper involving a Japanese sumo wrestler to draw attention to its German-made Lifebook laptops. Buy a Fujitsu notebook and you get a free professional picture taken with Nara (8), a 165kg sumo wrestler. Consumers also get the chance to arm wrestle with Nara or enjoy a ‘friendly’ tug-of-war with cashback vouchers, discounts, free cameras, hard drives and even free laptops up for grabs.

Chandan Mehta, director of product and portfolio management at Fujitsu Technology Solutions, said: “While Fujitsu’s Lifebook notebook computers are lightweight, they carry the power of the second generation Intel Core processing, packing major computing strength in a small and sleek package.”

The notebooks are light. Nara is heavy – he weighs more than 66 Fujitsu Lifebooks.

Secureway showcases security offerings

5/10/11 Middle East VAD outfit will showcase its range of IT security solutions at this year’s Gitex, with products from Fortinet, F5, Infoblox, Loglogic, Lumension, Sophos, Sourcefire and Vasco. Secureway will also look to meet up with its channel partners during the trade show.

“Our strong presence in the Middle East lies in the basket of leading global brands that we offer to resellers and end users in the region. At Gitex we are confident that our interaction with industry visitors will help with showcasing our world-class resources and making deeper in-roads into the market requirements and trends,” said Zafar Shabdiz, managing director at Secureway.

Nexans appears alongside Mindware

5/10/11 Cabling solutions vendor Nexans will line up alongside Middle East distribution partner Mindware at Gitex next week. Nexans hopes to sign up new channel partners as a result of its participation.

“The Middle East is an important market for us…What we will be highlighting at the event are the features and benefits of our LAN Infrastructure technologies in an IT network and how the quality and performance of the company’s cabling system plays a direct and measurable role on the performance and reliability of their LANs,” said Tarek Helmy (9), regional director Gulf and Middle East at Nexans.

“We are also looking forward to promoting our latest micro-bundle fibre optic cables, our green technology solutions and signing new partnerships,” added Helmy.


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