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FDC adds Cyberoam to portfolio

by Stuart Wilson, Wednesday 9 November 2011

Networking solutions vendor Cyberoam has appointed Dubai-based FDC as a Middle East distribution partner. FDC will handle all Cyberoam products but will focus on the vendor’s recently launched Netgenie routers. FDC will be tasked with expanding the retail channel penetration for Netgenie products.

“Since the launch of Netgenie in the region last month, we have received extremely positive response to the product and are certain that the appointment of FDC as a distributor will enhance the potential that this revolutionary product has to offer.” said Pradeesh VS, regional sales manager for Cyberoam Netgenie Middle East.

“FDC’s strength lies in the wide network it has for retail sales and we are confident of their capability to build the Netgenie brand. Additionally, their professional team and market knowledge will ensure that our sales objectives are met in the region,” he added.

Surender Kumar Bishnoi, general manager at Cyberoam Middle East, added: “FDC has been chosen to distribute the entire range of Cyberoam products, and will strengthen Cyberoam’s overall distribution network for the region. We look forward to working hand-in-hand with them to achieve mutually beneficial success”

Cyberoam and FDC have arranged an event for channel partners to showcase the NetGenie range this month. The two companies are also working on promotional activities including tie-ups with some of the major retailers operating in the market.

Rohit Mathur, business unit manager at FDC, said: “We have in-depth experience in IT distribution and have a full suite of products… Cyberoam’s comprehensive network security features and next generation identity-based technology provided offers robust security to networks in the region.”

He added: “Netgenie is a pioneer in its category and will raise the security standards of home and small offices and we are extremely bullish with the initial response that the product has generated.”


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2012, the premier event for the regional ICT and CE channel, from February 7-10th in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume distribution channel.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2012 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2012 Awards’ will include more than 20 categories for vendors and distributors from across the region.


For more information on attending DISTREE EMEA 2012 please contact fhemraj@distree.com


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