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by Stuart Wilson, Tuesday 27 March 2012

The Middle East Retail Academy (MERA) is now accepting nominations for the 2012 Retailer Marketing Initiative of the Year Award. Entries for this award, which is open to all ICT and consumer electronics (CE) retailers operating in the Middle East, will be judged by a VIP Jury on a number of criteria including innovation, creativity, sales performance, impact on margin, footfall created and overall market impact.

The overall winner will be announced during the ‘MERA: 2012 Awards’ Gala Dinner, which takes place on May16th 2012 in Fujairah, UAE, in conjunction with DISTREE Middle East – the region’s leading annual event for region’s ICT and CE retail channel. To enter for this award, retailers must submit an application pack outlining a single marketing initiative and the business benefits it delivered.


“The entries for the Retailer Marketing Initiative of the Year Award have been of an exceptionally high standard in recent years,” commented Faoruk Hemraj, CEO at DISTREE Events, organisers of the ‘MERA: 2012 Awards’. “This reflects the rapid evolution of the retail channel in the region as retailers embrace multichannel models, improve their understanding of customers, innovate in terms of promotions and look to differentiate themselves in a competitive market.”

The deadline for submitting application packs for the Retailer Marketing Initiative of the Year Award is April 26th 2012.

The VIP Jury will select the five most impressive entries for official nominations and these will be announced and highlighted throughout the DISTREE Middle East event before an overall winner is announced on May 16th.

“This award recognises excellence in the Middle East retail channel and we invite all those eligible to enter to do so as soon as possible,” added Hemraj. “We want to make everyone aware of the skills and marketing ingenuity that is driving the growth and development of the regional retail channel.”

Last year’s winner of the Retailer Marketing Initiative of the Year Award was Kuwait’s Alghanim, which operates the X-cite retail chain, for its ‘Retailment’ concept featuring innovative consumer promotions including tickets for an exclusive Nancy Ajram concert. Carrefour, Jacky’s, Khoury Home and Sharaf DG also received official nominations last year


If you have any questions on the nomination process or wish to submit additional material, please contact

DISTREE Middle East 2012

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

More than 60 vendors met over 170 retail executives at DISTREE Middle East 2011. The total delegate base exceeded 500 and more than 1,100 pre-scheduled one-on-one meetings took place during the event. DISTREE Middle East regularly attracts hundreds of senior executives from the region’s consumer electronics, digital device and ICT products retail channel. These include the powerful buyers and decision makers responsible for product selection for the retailers they represent.

Not only is DISTREE Middle East a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the region.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel.

Vendors, retailers and distributors wishing to participate at DISTREE Middle East 2012, which takes place from 15-17th May, should contact quoting code DME12 for full details.


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